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Safety Ad Fail



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Safety Ad Fail

Picture by: dunno source Submitted by: clev via Fail Uploader

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» 188 Failures in Communication

  1. Party at Tommy Lee’s house?

  2. Aja says:

    Stupid child.

  3. wat says:

    At the bottom of the pool. What a dumb question.

  4. Arthur Eld says:

    Where is your towel?

  5. FAIL Shirt says:

    Horrible. Just horrible!

  6. Debbie says:

    I think that’s what the ad is supposed to look like – it’s supposed to have a picture of a kid at the bottom of the pool to emphasize how important it is to know where your kids are at a pool.

    • The Guy With The Face says:

      Really? Flip – I totally didn’t realise…

    • Sherlock Holmes says:

      Verily, you have happenchanced upon the truth. Observe lay of the shadow – the area in which this “boy” is, is quite clearly already shrouded from the sun. Yet this “boy” appears to cast a shadow himself. It seems disapointing so many should fall for such a simple illusion whence the deduction of its true nature is elementary.

    • MJ says:

      I dont really think this ad is a fail. Its eye catching and raises awareness to parents of the sad reality of unsupervised children drowning. I mean, the hilarious reality!

      • Becca says:

        It’s a fail when someone dives into the toddler’s-knee-deep water to save a floor mat.

      • Enry says:

        Yes, deliberately cause confusion between what is a real child drowning in a pool and a fake child drowning in a pool. HUGE win.

        “Hey, is that a kid at the bottom of the pool??”
        “No, it’s just that ridiculous ad again”
        “Oh ok, whew”
        “…Hey, has anybody seen Tommy anywhere?”

        Yes. HUGE WIN.

        • slupine says:

          Not to mention the possibility of disturbing actual children because they saw a “dead body” in the pool and now need therapy.

  7. Roy says:

    This is an ad?

  8. Hapqy says:

    Given the depth of the water … let’s wait to see what happens to the first would-be rescuer to dive in.

    • alex says:

      LOOOOL well lets just say there wont just be one flat child under the water!

    • Sir Kiebitz says:

      … like the bird playing with its picture in some little mirror in the cage.

      I call that evolutionary selection.

    • Eve says:

      I’m a lifeguard and I know that none of us would dive for that child. We might run fast to pull up the fake ad, but that is it.

      But seriously? This would bug all lifeguards and take a while to get used to.

      • Koz219 says:

        As another lifeguard I have to agree. However, I work at a wave pool and would greatly appreciate parents looking after their kids more … we’re more like babysitters than lifeguards at times it would seem.

  9. Endless says:

    I have a child?!

  10. Sean says:

    I see the new breed of fish-child are out.

  11. WayTooShallow says:

    Yea, I don’t see how this is a fail. Just a seriously creepy and morbid safety advisory. That looks like one of those kiddie wadding pools and the only child in question is only up to his knees in the water and he looks like he can’t be over the age of 3. You’d have to really try to drown in one of those pools. And the fact that you have stark shadows around the “drowning kid” but none at all around the kid who is standing up.

    • DeepEnough? says:

      Kids have a tendency to freeze up when going face first into the water. They can drown in a puddle. Being a parent I think it is Ad WIN! (Certainly concidering the amount of parenting fails here on failblog…)

      • john says:

        Yeah, I don’t see a fail in this. My cousin drowned in a kiddie wading pool when he was 2, so people should watch their kids around any type of water. But if you can’t, at least keep a stupid child mop handy to clean up afterward.

        • One says:

          Sorry for your cousin, but I think he wouldn’t be alive being this ad in the pool. I think it’s more probably that someone die by trying to “save” this ad given its realistic appearance.

      • Faith says:

        Amen. This is a complete WIN! A+ on child safety awareness.

    • Dina says:

      Kids that age can drown in a bucket. A wading pool is actually relatively EASY to drown in for a toddler/preschooler.

  12. Pedant says:

    Totally not a fail. Failblog fail.

  13. sharon says:

    well i think it is fail, cause people can easily mistake this ad for as real child. and that is not cool.

  14. theo says:

    Yeah, it is kinda morbid. But i like it. Nothing says safety like distracting pictures of dead children in the water.

  15. Sarge says:

    Not shown: The gruesome “Where’s Your Finger” safety posters distributed to sausage factories and butcher shops.

  16. Captain828 says:

    This is a safety ad fail?!?
    IMO this a good ad and I seriously hope there was no one so blind-sighted who thought that as a real kid… right? :D

    Also, it should be tagged: Failblog fail XD

  17. Al says:

    The small child is a fail IMHO. The parents should teach the child to swim instead of putting him in a “life jacket” without head support that will drown the child as easily as without such a jacket.

  18. Alasdair says:

    Where’s your child? Sod it … where’s the beer?!!

  19. blehhh says:

    clearly not a fail

  20. Brooke says:

    i thought the fail was the boy looks deep under water
    but yet it just goes up to the toddlers knees
    oh well haha

  21. Ryan says:

    It’s totally fail.
    1) what kid wants to swim in a pool with that on the bottom?
    2) someone might think it’s real. not cool.
    3) people might get so used to it that it could be the proverbial boy who cries wolf.
    sure you’d have to be dumb, but this is failblog. we KNOW that kind of stupidity exists.
    of all of these, 1) strikes a chord with me the most. it’s… just so damn creepy.

    • slupine says:

      Hell I’m an ADULT and I don’t want to swim in a pool with a picture of a dead kid at the bottom.

      Can’t imagine what a sensitive child might think about it. I mean, I’m not generally about ubersheltering, but that’s a bit much.

  22. Doctor F. says:

    Dubious taste maybe, but not a fail.

  23. Ryan says:

    also,
    Did he die??

  24. bardaf says:

    I agree. This is not a fail.

  25. Lifeguard says:

    As a lifeguard, I jumped when I first saw it. It’s incredibly realistic, and that’s very scary. I think it’s an effective ad, but, as many others have said, it would be sad to see someone jump or dive in and try to save the “drowning child.” It’s shallow enough that the kid would have drifted to the edge. Also, parents are supposed to supervise their kids in play areas like that, and most places have guards double or triple up around little ones.

    • Leanther says:

      We had a meeting at our pool about this program run by Lifesaving Victoria, that ad is one of the promotions for the program. It can also be used hung up in rooms and hallways to promote the program.

      In Western Australia it was apparently really effective in communicating to parent the importance of watching their child, even when Lifeguards are present.

  26. Stephen Ogley says:

    That kid already looks traumatised. What parents want their 3-year olds to think they are paddling around dead bodies?

  27. eddy_h says:

    WHERE’S THE FAIL, SEYMORE?!

    • eddy_h says:

      Ah wait – I finally see it…

      The idea that a ~8 year old kid is drowning (and completely submerged) in water that barely covers that toddler’s ankles.

      I mean, babies can drown in as much, but they could have placed this somewhere better.
      (anyone “jumping in” to save them and getting injured probably got served, given the obvious shallowness of this bit of the pool)

  28. Jovis hovis says:

    I don’t see the fail in this one. You can drown in a bowl of soup…

  29. Prick says:

    This ad can make you rich!

    1) Jump head first in the pool screaming “HIS DRAWNIN!!!!”
    2) Pretend you’ve hurt yourself badly by hitting the bottom of the pool.
    3) Sue the pool/ad maker (whoever has the most money) because their ad caused your injuries. Also sue because your 3 year old mistook the kid on the ad for a real, dead child and is now traumatized and can’t even go anywhere near the bathroom.
    4) Be rich.

  30. Andrew Ong says:

    Looks (quite) realistic, right?
    (Is it at a pool or a beach?)

  31. Mr.First says:

    FIRST!!!!

  32. A person says:

    Dude, that kid is totally photoshopped! The reflections are all wrong.

  33. Boiled says:

    if i had a pool, i´d like one with shark teeth just under the springboard (ist this the correct word?) XDD

  34. Slartibartfast says:

    The REAL fail is they forgot to not blue-fill the upper lefthand corner of the picture, which (because of the ripples) obviously is also underwater.

  35. Slartibartfast says:

    s/”forgot to not”/”forgot to”

    Fail, I guess.

  36. Sorsha says:

    It’s 1pm do you know which pool your child floating at the bottom of?

  37. Emily says:

    Not a fail, it’s supposed to look like that.

  38. flo says:

    wow
    thats so retarted

  39. agentorange says:

    That’s a win. Great ad…

  40. anny11 says:

    IS THAT A REAL KID?!
    cuz if it is that was a total unfail(is that a word?)
    if the kid is real he probably is doing that to scare ppl

    • Stephen Ogley says:

      No, it’s not a real kid. Take away the kid and you have a poster two thirds of which is a blank space. Otherwise, great stunt.

  41. e says:

    And suddenly there were two of those stupid ads in the water… Strange, one of them looks just like my daughter. How did they get her picture?
    (5 minutes later) What, strange… Oh my God, it is my daughter! It’s not an ad!! Lifeguard!!!

  42. Fred says:

    total win!

  43. topcat says:

    Party at Michael Barrymore’s !

  44. Cuddlee says:

    Failkid is failing. But the ad is a win.

  45. G. James says:

    This public awareness ad brought to you by the Crying Wolf Ad Agency.

  46. Mack says:

    insensitivity-to-parents-of-drowned-children WIN.

  47. cinderella says:

    I wonder how many people jumped in to save that “child.”

  48. Aliara says:

    That’s just wrong

  49. Michiel says:

    Seems to me like the whole picture is an ad, not just the part under water. The water is obviously fake. And the top left is blue/white?

  50. Lynnix says:

    How, and I never use this term lightly if I can help it, can anyone be THAT retarded. Seriously?! There’s just…no! I can’t believe this is true, no one could possibly be THAT stupid. Just…no, no…I refuse to believe that the human race could disappoint me any more than it already has…yet there it is. Damn.

    • Mad_Hatteress says:

      GFYS. You should never use that term, and you could have helped it. There are plenty of words out there to indicate what you meant, and using it simply shows us your lack of intellect.

  51. glaurung says:

    This must be a YAFF (Yet Another Failblog Fail)

  52. FlonkertonChamp says:

    i love how that little kid is like “wtf?”

  53. BP says:

    Someone mentioned YAFF = Yet Another Failblog Fail.

    I’m using that one from now on.

    This is most certainly a YAFF.

  54. Infector says:

    Nobody noticed that it’s fake? :o
    It’s good photoshop, but still, it’s fake…
    Sorry for the ones who believed this…

  55. Pearl says:

    lol the kid looks very serious, studying it, very concerned, makes the pic great

  56. Matty says:

    It’s awesome, I want one for my workplace. Also I’m pretty sure it’s Australian as we have Watch Around Water media hanging out all around the pool. RLSS are getting called in the morning

  57. Great Zimbiny says:

    Its just the new water rug made of real human skin…

  58. jenoe says:

    such a win… really good material for prevention

  59. Foghat says:

    that lifeguard is too young

  60. DNFanatic says:

    The really funny part is that my English teacher used this as a example for thinking figuratively.

  61. I swear to god I found this on google earth!!!

  62. iwancookie says:

    Hmmm I thought dead boys floated.

  63. Steven says:

    Horrible but if it works, we get better from it.

    Too bad if your kid drowns and lands on one of these.. happy searching…

  64. moow says:

    I think it’s a very good one. I almost drowned when I was 3 because people thought I was a doll!

  65. TheEmpress says:

    WOW…that’s WOW.

    I can’t believe some people are saying this is a win.

  66. That kid no one likes says:

    oh gawd this comment chain should be a failblog picture lol

  67. anonymon says:

    Ummm failblog, do you know you act stupid sometimes?

  68. Lisa says:

    As a lifeguard, I approve of this ad. Parents do not watch their children well enough. Maybe this will knock it into their minds that water and children can be a bad mix.

  69. Scott says:

    Why don’t he just stand up?

  70. :D says:

    when i first saw this i thought it was some pedophile waiting for his chance to grab a kid o__o

  71. Laura says:

    Only a lifeguard can understand this kind of situation. And people that are not taking it seriously, or worst laughing at it, are people that can’t be able to teach their own children to safety life at the beach.

  72. GK says:

    Its not real. Its part of the ad that there is drowned kid. Derr. Its to shock audiences into being safe around water with their children. I think its a win for an ad. It shocked you guys enough to call it a fail

  73. GK says:

    Its not real guy!
    Its part of the ad that there is drowned kid. Derr. Its to shock audiences into being safe around water with their children. I think its a win for an ad. It shocked you guys enough to call it a fail

  74. Hayhey says:

    What idiotic kid drowns on the shallow end?
    And seeing those advertisements must drive lifeguards mad.

    Lifeguard: Oh crap! Kid drowning! *dives into shallow end*

  75. djinnontahnik says:

    Also a lifeguard training tool WIN.

    Guard #1: “Soooo sleeepy. Too early for work.”
    Guard #2: “Yeah, I hope today is slow.”
    Guard #1: “I’m gonna go lie down in the office… hey, WTF!!”

  76. Matai says:

    I think the better question is “Where’s the lifeguard?” If this is a public pool, they employ lifeguards and there would definitely be a lawsuit if there was a guard on duty and this happened.

  77. this is sick! but good joke anyway…

  78. crazy, but sick as well…

  79. Dvor Srbija says:

    LOL. This is crazy!!!

  80. harry says:

    Omg that looks too real i wonder how many people have considered jumping in to save him

  81. Wierdo Dudeo says:

    Dying, dying, DEAD!!!

  82. Avis says:

    :shock:
    Dear GOD that’s disturbing! :twisted:
    I like it!

  83. Swim baby swim! Oh, damn

  84. That is a really sick advertisment. FAIL

  85. Your mom says:

    This is funny. Not scary. A dark type of funny. Not bad at all.

  86. true, this is really scary!


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