It was discovered on a space mission that a frog can throw up. The frog throws up it’s stomach first, so the stomach is dangling out of it’s mouth. Then the frog uses it’s forearms to dig out all of the stomach’s contents and then swallows the stomach back down again.
The title of the fail works.
It’s Audi Billboard Fail.
Alternately, and perhaps more appropriately, though no less accurately, this could have been titled BMW Billboard Win.
Hope that clears up any confusion that may remain.
I really think it’s a bit hasty to call this issue resolved though. I believe we need to convene a focus group to study the fail/win question more carefully.
Obviously the Audi one was there first, and a quick thinking advertising guru can up with the “opposite” board (the white “piece” and black background).
well it sort of would, because checkmate is a common term, and car companies are always competing , so its like saying “haha, i just owned all of you guys cause this car is awesome,” except eloquently.
Audi was placed at this location about 6 months ago. BMW Santa Monica placed theirs around 2 or 3 months ago. Audi was pretty cool when it came out. but BMW totally owned them in response.
Looks like Audi was trying a campaign that normall would work (comparable vehicles) and then someone at BMW (who should be getting a big bonus) trumped it.
Intentionally.
Audi and BMW have been having a feud-type thing going on for a while, including billboards, tv ads, magazine ads, and others.
It’s quite amusing
Gosh, do you think the advertising industry might actually analyze and plan? Nah, people pay them millions of dollars to stick any old billboard any old place. Surely.
Thanks for clearing that up. I was mocking me, me, me with my comment, and to some extent shiatis who wasted their time responding to me, me, me’s comment.
If you’re trying to say they’re owned by the same parent company, I’m pretty sure they aren’t. Audi is owned by Volkswagon, while BMW is the parent company for Rolls-Royce, among others. They’re both German companies, but that’s the same thing as claiming that Ford and GM are the same because they’re both American, or Honda and Toyota because they’re both Japanese.
You should check your facts again, they are not made from the same parts. Maybe your thinking about Audi, Volkswagen and Skoda, they are all the same more or less.
they simply arent.
both companies have their origins in bavaria, germany. but while audi belongs to VW (audi owns lamborghini btw), bmw is an independent company.
and they really are mortal enemies, because audi is digging off bmws clients massively in the last years.
If you mean that they are both german companies, yes they are, the same as McDonald’s and Burguer King are both US companies.
These are automobile manufacturers groups. German origins involved in the groups are with three stars after the name:
-Volkswagen***, Audi***, SEAT, Škoda, Lamborghini, Porsche***, MAN***, Scania, Bentley, and Bugatti on one side.
-BMW*** and Rolls Royce on another side… (interesting taking into consideration that both companies literally fought against each other for better airplane motors in WWII)
-Mercedes-Benz***, Maybach, Smart* and Freightliner on another side… (Smart only one star because the original idea was from Swatch)
-Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Hummer, Opel***, Pontiac, Saab, Saturn, Vauxhall and Wuling on another side…
And can’t think of any other “group” that has german manufacturers in it, but as you see: Audi and BMW are NOT in the same stock market “thingy”.
the fact that you’re calling it a thingy makes you immediately an unreliable source of nonsense. BMW is in no way part of Audi. Audi is part of the Volkswagen group….and BMW is it’s own company.
Audi is owned by VW…and BMW is independent. They’re not related
at all. The only things they have in common is they’re both German, and
they both sell luxury cars. Which makes them competitors.
GEEZUS they are both in the same stock market, you find Audi firmly wtih VW Skoda Bently ect, BMW are there own company who own names such and mini cooper and land rover (which they used to develop there 4×4 such as the X5)
Fail
They’re not part of the same listed company, so I can only assume you mean they’re both on the same stock market. If every company on the stock market was thus considered part of the same company then pretty much the whole world would be controlled by one big monopoly and we’d all be f*cked.
their not at all part of “the same stock market thingy” dumbass. their seüerate entities and just because they both trade on the stock market doesn’t mean theri “the same”, try telling that to a Audi or BMW dealer, they kick your ass right out the front door
The hell you talking about “stock market thingy”. They are two separate companies. They are both German companies, but that’s like saying GM is the exact same as Ford just because they are American companies.
Audi and BMW are most likely placed in the same “stock market thingy” as you put it because these are supposed to be measures of the economy. So if some business from Audi goes to BMW, the “stock market thingy” will be the same, indicating that there’s been no gross change in high end car value. Neither company is particularily invested in the entire “stock market thingy” going up; they are more interested, in, you know, the ACTUAL MONEY they get from making more sales.
Audi and VW are the same company but are not in any way affiliated with BMW
and to say so would tarnish the name of Audi,
cause Audi’s are way better than BMW’s
sorrey to correct u but they’re not part of the same ‘market thingy’, AUDI is part of Volkswagen and BMW still is owned privately, but its still a definate double win great minds working there
wtf are you talking about?? “BMW and Audi is practicall the same”..
Are apples and bananas the same?
Is meat and fruits the same?
Is milk and beer the same?
Is your mum and your daddy the same person?
BMW and Audi are not part of the same “stock market thingy” Audi is part of the Volkswagen group, along with Skoda and Seat (and bugatti – but that’s more of just another name for VW cause it’s cooler), BMW merely comes from the same country as audi (and also VW and Merc).
both billboards were set on porpuse, thats clever advertising, epic win for the advertising agency because now a lot of more people see that shit, epic fail for failblog
FAILED
BMW and Audi are rivals.
Audi belong to teh same group as Bently, VW, and erm COUGHskodaCOUGH BMW is definetly not part of the same group, bentley factory near me got a load of friends in there they get company cars and that cant get a BMW as its a completely different company!
They most definitely are NOT part of the same “thingy,” which I assume you mean parent company. Audi is a division of Volkswagen Group, while BMW IS a parent company (they own Rolls-Royce and MINI).
Sorry, I really needed to correct your misinformation, don’t hate me.
how do you not get the fail. the Audi ad says, “Your move, BMW.” and the BMW ad says, “Checkmate”. meaning if they were to be playing a game of chess the BMW ad would have won. so in other words, BMW thinks they would beat an Audi in low coasts, horsepower and looks. which is completely false when it comes to the Audi S4 and BMW M3. when the Audi S4 can BEAT and M3 in looks, performance and speed… never mind. you probably don’t even know what I’m talking about.
its very simple….on the audi commercial ( the first one ) they ask for BWM to make its move.. and bmw replies as their move is ”checkmate” which stands as the end of the game, right?:) ..no more game:) bmw wins big time
Seems that Audi probably put their billboard up first, challenging BMW to top their fancy little car. Then I can see Santa Monica BMW rising to the challenge and adding their ‘checkmate’ billboard. Fail on Audi, Win on BMW. Understand?
look at the other billboard. It’s an audi and it says “your move, bmw. Bmw put up a bigger one and said “checkmate” (it’s like a chess game, you know? remember when audi said “your move”?)
there are two bilboards, two different car companies
the little one was first and says “your move bmw”
so bmw sets up their bilboard bigger than the other and says “checkmate”
..its a play on chess terms.
it’s so clever! i love it
here it is in English:
Audi shows off the A4 and says BMW, “it is your move” (in other words saying man BMW you can’t do anything)
BMW puts forward the 3series and says “checkmate”
whoever came up with this tooootally made baaank with the idea
the audi billboard was challenging bmw by advertising their A4, so BMW made a billboard that is about 3 times bigger than audi’s with a picture of BMW’s car and said “checkmate” as a way of saying, “hey, you told us to make a move, and we did. and we did it well.” LOL. and it’s audi’s fail. the “fail” caption is right above the audi billboard. you really gotta be an idiot not to get this. you fail
this isnt a fail at all the audi billboard says your move bmw as in refering to chess then bmw replys with checkmate this isnt a fail but i believe the people who thought this was a fail are failures themselves
you are dumb then it is an obvious one there are two billboards and audi is telling bmw that they should try yo top the car that audi just made. in return bmw put out a billboard saying checkmate as in a game of chess when you win
Audi has “Your move, bmw!” written on his poster…
and BMW has replyed: “Checkmate!” Checkmate is the finall move in the game called chess.. You understand now? xD
the small billboard to the left is from the audi dealership, it says “your move BMW.”
the much larger billboard to the right says “checkmate.” witch is a term in chess witch means the king (witch is the most important piece in the game, if it dies you lose) can not move without dying so it is basically BMW telling audi that they just lost.
Why is everyone so pissy about people trying to get first? Even if they don’t actually say “first” you guys STILL complain. Why not just ignore the post? It’s not detrimental to your health or anything, really.
okay, first of all you read too many books involving cats. and second of all… what in the hell are you babbling your bigmouth about?! what you are talking about has NOTHING to do with the ad.
Check out this link. Its a reply to BMW’s billboard. Firstly, Audi didn’t fail, BMW is using their top of range 3 series against a regular A4. This already shows that BMW is bringing the wrong car to the wrong match. And since BMW started, Audi brings the R8 along (link http://www.autoblog.com/2009/04/17/billboard-war-redux-audi-shoots-back-bmw-turns-away/) and there are no car BMW currently making that can match the R8. So… BMW is failing in this one.
I clicked. I watched. I howled.
BTW – what’s with those guys and the pudding fetish?
Aand at the risk of sounding old and out of touch, what show is that from?
Judy and Kannadzuki, the $240 worth of pudding is their most famous sketch. It even made it on the top 100 greatest comedy sketches list. The show is The State. MTV owns it, and they put all of the episodes on DVD to sell, and then shelved it. It’s my favorite show.
You should! It was a fantastic sketch comedy. Search for The State MTV, Barry and Levon, and Michael Showalter. Those shoulg give you the most links. There are hundreds of the short clips online. The official website is the-state.com (I won’t link it so that FB won’t eat it).
Nice new clickie, velvet! Are these guys from SNL or something? And did anyone catch references other than Mork and Mindy and My Mother the Car? (btw I used to love Mork and Mindy when I was a kid!)
I never got to watch MMtC. I just heard about it from someone. I did get to trailer of odd TV shows that never made it past the pilot in a film class once. I found the part of it that had my class in stitches on Youtube: http://www.youtube.com/watch?v=opFJbB1IU58
And while I’m at it, what the heck is going on? Somehow my link got turned into a video. Never saw that happen before. Since it doesn’t fit on the screen, try clicking here instead.
dragon writer, you’re a guy! that is such a shock! not to be rude or anything, but based on your comments, i totally thought you were a guy! but then i clicked on your name and went to your page… i was wrong…
Hey, this is like the time I freaked out because there was this guy whose name was Dragonslayer. I recommend hiding in a tree. He’ll never look there!!!
Doh! *facepalm*
Well thank you. Cookie?
*offers plate of cookies that has a label “All may have two, and any infraction will be followed by excruciating torture. This includes dragons too.“
Why, yes, cookies would be delightful! Thanks, I’ll have two.
*writes reminder to self to keep an eye on the cookie plate in case dragon comes by – could be entertaining*
Well I do have a plan. My only hope is that it works on dragons as well. If not… I’d you guys to have my life savings. There is a whole $5.12 (US) in there. You guys figure out the distribution.
Well like I do have like a plan. My only like hope is that it like works on like dragons as well. If not…like I’d like you guys to like have my life savings. There is like a whole $5.12 (US) in there. You guys like figure out the distribution.
.
How’s that?
.
I saved you some… I wouldn’t forget the Dragon, just couldn’t let you gobble them all up until the rest had their chance.
*offers plate with no restrictions*
Well, we’ve had all the doors locked today because an irate former employee was coming up here to pick up their last check and ‘finish some business’ here.
.
How’s your Friday coming along?
.
*snuggles with aikiwaza under my desk*
*Being fuzzy and cuddly helps the snuggles… *
My Friday is great. No work to do really, put a sign at my desk saying that I am out to lunch and have referred those with problems to that sign (even though I am sitting right here), it’s sunny out, and a moderate temperature. Only thing that would make it better is if you were here…. buddy
Just like BMW does everything, they overdid this advertisement. The audi pictured is a standard a4 which would never compete with the performance oriented BMW m3. The next billboard in the series would be Audi’s rocketship of an RS4 cutting quattro doughnuts around the m3’s vanquished king. More car, less inherent douchebaggery.
If they wanted to cleverly advertise their product, they would use a car in the same class as the one in the audi ad. it’s like supersoaker saying they have the best watergun in the world and then smith & wesson saying their .357 has more stopping power.
ROFL!
It was discovered on a space mission that a frog can throw up. The frog throws up it’s stomach first, so the stomach is dangling out of it’s mouth. Then the frog uses it’s forearms to dig out all of the stomach’s contents and then swallows the stomach back down again.
Don’t get it.
Even don’t get the fail o.o
hint: there are 2 billboards.
*heads for the coffee bean & tea leaf*
I’ll get something to wake up Christin. Strong and black you reckon?
BMW WIN!!??
+1 ^ more of a win than a fail.
I hate to say it, but this is a bloody win.
I agree, definitely a win. Best.Billboard.Placement.Ever!
hear hear!
is this a coincidence or were the billboards intentionally placed there
I’m just guessing, but i think they were both planted at the same time, just that the larger billboard was watered and fertilized better.
just a guess, but i’d say both billboards were planted at the same time, but the larger one was better watered and fertilized.
I’m just guessing, but I bet you forgot to hit “show all.” ^
I’m just guessing, but I think you’re probably right.
Although I do agree with Spooky about the water and fertilizer.
I agree with you and Spooky about the water and fertilizer, or perhaps my wife planted the Audi sign. She can kill a cactus.
I can kill a tumbleweed.
This is why all the plants in my house are plastic.
Fertilizer?
What kind?
audi did it first
and then bmw saw audis and so the got mad
This is more of a WIN than anything really.
The title of the fail works.
It’s Audi Billboard Fail.
Alternately, and perhaps more appropriately, though no less accurately, this could have been titled BMW Billboard Win.
Hope that clears up any confusion that may remain.
Have a great weekend, and drink more beer.
Now just wait a minute.
I need to see that flowcharted, if you’d be so kind. There’s just too much cornfusion remaining at this point.
I need a powerpoint presentation.
I want to see pie charts! Nothing is official without pie charts.
And statistics!
I really think it’s a bit hasty to call this issue resolved though. I believe we need to convene a focus group to study the fail/win question more carefully.
No one will really get it without at least three venn diagrams, and a full psychological profile of the average Fail Blog user.
Forget the piecharts. I just need pie.
Audi plants billboard to showcase the Audi A4, but BMW responds with the BMW 3-Series Coupe.
http://jalopnik.com/5212994/whats-audis-billboard-response
Later, Audi releases a new billboard showing a darkened image of the Audi R8.
http://jalopnik.com/5216535/bmw-vs-audi-audi-responds-with-another-billboard-salvo
Most Likely Intentional. Otherwise most people wouldn’t get it…
What do you think?
Neither- Its an obvious ’shop.
How do you place a billboard accidentally? Oops, there goes another billboard
Obviously the Audi one was there first, and a quick thinking advertising guru can up with the “opposite” board (the white “piece” and black background).
BMW have a history of pwning other car makers over the years:
http://www.blogcdn.com/www.autoblog.com/media/2006/08/audibmwsub1.jpg
http://ettf.net/wp-content/uploads/2006/12/bmw-jaguar.jpg (subtle, look what the cat is doing on the hood)
*cue facepalm*
I wouldn’t put it past a bored billboard-placement official to have intentionally put it there
doesn’t look like a coincidence to me
BMW intentionally used the billboard, as a reply to Audi :3
Well a billboard simply saying Checkmate. wouldn’t have made much sense on it’s own…
well it sort of would, because checkmate is a common term, and car companies are always competing , so its like saying “haha, i just owned all of you guys cause this car is awesome,” except eloquently.
lol
it was a contest/challenge from audi.
The Audi billboard was up first – my hubby drives by this on his way to work. BMW put theirs up second.
Audi was placed at this location about 6 months ago. BMW Santa Monica placed theirs around 2 or 3 months ago. Audi was pretty cool when it came out. but BMW totally owned them in response.
I hope that’s sarcasm..
intentions are detected.
Love your picture!!!
It is ultimately a win though, isn’t it
ha! ha! ha!
is that really a necessary question?
guess what raptorJesus, you are just fail in general
yea bmw placed the billboard there like 2 months later in response
Probably placed there by BMW after the audi.This is win on BMW’s part.
Looks like Audi was trying a campaign that normall would work (comparable vehicles) and then someone at BMW (who should be getting a big bonus) trumped it.
Intentionally.
Audi and BMW have been having a feud-type thing going on for a while, including billboards, tv ads, magazine ads, and others.
It’s quite amusing
think about it…just think
Coincidence. Definitely.
Gosh, do you think the advertising industry might actually analyze and plan? Nah, people pay them millions of dollars to stick any old billboard any old place. Surely.
Intentionally.
the billboard for bmw was purposely placed there
I’m thinking Audi went first…
1 move checkmate…………………………nice
no wait a second I got this:
BMW made both
they did legallly say BMW on the first billboard didn’t they…
…[awkward silence]…
…or maybe not…i think…
Umm.. yes.
i think if it was intentional audi would sue, BMW WIN
absolutely agree!
Epic Billboard Riposte
You’re all wrong, the ‘FAIL’ is clearly placed next to the failing billboard, not the winning billboard. Use your eyes folks.
Well the title is AUDI billboard fail. Not BMW billboard win.
I agree this is a win not a fail
The BMW billboard is the work of my coworker’s girlfriend. Well played indeed.
so your coworker’s girlfriend is the fail…i get it now
haha, yes, yes she is
Notice it’s an Audi fail…
That is a fail.
Now THIS is a win:
http://www.scoobyblog.com/wp-content/uploads/2006/12/bentley.jpg
I think the “fail” was referring to the smaller audi billboard,
was a BMW win!
Its both a Win and a Fail, an ultimate fail on audis part, but teh best win ive ever seen on BMWs part (no matter how much that hurt to say!)
It’s a BMW Win, but a failure for Audi for not seeing that coming.
It’s still a FAIL for Audi.
it’s a fail and a win
BMW wins and audi fails
Yep, Yep. Needs to point out both. BMW Win, Audi Fail.
I think this is more of a pwn.
More of a pwn because the M3 is not in the same class as the advertised audi. Clever ad though.
i agree. definate win.
I agree… does any1 no wat street this is on??? I think I might live by there
BMW WIN should be the title methinks.
Eic Win
looks like a photoshop will to me (–> oversized billboard)
looks like a photoshop win to me (–> oversized 2nd billboard)
agreed
thank you. I agree thats a major win!
Agreed. BMW WIN.
well since bmw and audi is practically the same, since it’s part of the same stock market thingy..
i think ” both” won XD
this is a juxtaposition win!
Nope.
BMW and Audi are mortal enemies, in a business sense, as well as an owner sense. Not at all the same thing.
But what about the fact that they are both part of the same stock market thingy?
They aren’t.
Audi is part of VW which is largely owned by Porsche.
BMW has nothing to do with it.
Thanks for clearing that up. I was mocking me, me, me with my comment, and to some extent shiatis who wasted their time responding to me, me, me’s comment.
Lol – you have really put the cat out there Starfish
.
Looks like pigeons can’t read past the previous level of nesting.
what about Porsche is largely (if not totally) owned by VW?
well, they aren’t!
Audi is part of the Volkswagen Group, BMW is a completely differnet corporation
no they’re traded on the same market….. theres a BIG difference
Starfish WTF?
The only ’stock market thingy’ BMW (ticker symbol BMW.DE) and AUDI (ticker symbol VOW.DE) are part of is an EXCHANGE.
BMW billboard: Epic win.
Audi billboard: Fail.
Starfish subject-matter knowledge: Fail.
Dude, you mean the stock market? Then Alcoa and Coca Cola are the same as BMW and Audi.
That’s just you not having the slightest clue about that thingy.
Starfish, I find it absolutely HIGH-larious that all these people think that you are the dumbass here.
Don’t worry. We get it.
*squeeze*
Yep, nothing trips up the lurkers more than sarcasm detection.
If you’re trying to say they’re owned by the same parent company, I’m pretty sure they aren’t. Audi is owned by Volkswagon, while BMW is the parent company for Rolls-Royce, among others. They’re both German companies, but that’s the same thing as claiming that Ford and GM are the same because they’re both American, or Honda and Toyota because they’re both Japanese.
They are not!
Audi belongs to Volkswagen AG while BMW stands for itsels ( BMW AG)
So.. They are Enemies and yes this ad is awesome..
Although I like Audi better
I just want to point out that BMW=Audi. It’s the exact same thingy.
Audi = Volkswagen (or Porsche actually)
BMW = BMW
So yes, they are the biggest enemies there are
MOre info: http://en.wikipedia.org/wiki/Automotive_industry#Top_vehicle_manufacturing_groups_.28by_volume.29
where exactly do you get your facts from? Your heiney?
thats not true.
Audi belongs to the Volkswagen company and Porsche holds
more than 50 % of VW stocks.
But BMW is a company for its own – not owned by any other firm .
in particual.
They aren’t, FAG!
You should check your facts again, they are not made from the same parts. Maybe your thinking about Audi, Volkswagen and Skoda, they are all the same more or less.
they are not.
they simply arent.
both companies have their origins in bavaria, germany. but while audi belongs to VW (audi owns lamborghini btw), bmw is an independent company.
and they really are mortal enemies, because audi is digging off bmws clients massively in the last years.
Yeah.. that vague, unreferenced statement is all the proof I need.
If you mean that they are both german companies, yes they are, the same as McDonald’s and Burguer King are both US companies.
These are automobile manufacturers groups. German origins involved in the groups are with three stars after the name:
-Volkswagen***, Audi***, SEAT, Škoda, Lamborghini, Porsche***, MAN***, Scania, Bentley, and Bugatti on one side.
-BMW*** and Rolls Royce on another side… (interesting taking into consideration that both companies literally fought against each other for better airplane motors in WWII)
-Mercedes-Benz***, Maybach, Smart* and Freightliner on another side… (Smart only one star because the original idea was from Swatch)
-Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Hummer, Opel***, Pontiac, Saab, Saturn, Vauxhall and Wuling on another side…
And can’t think of any other “group” that has german manufacturers in it, but as you see: Audi and BMW are NOT in the same stock market “thingy”.
They aren’t. Audi is a subsidiary of Volkwagen Group, BMW is independent.
stock market thingy? starfish intelligence FAIL
God above. She was being humorous. Try reading a bit more.
the fact that you’re calling it a thingy makes you immediately an unreliable source of nonsense. BMW is in no way part of Audi. Audi is part of the Volkswagen group….and BMW is it’s own company.
Audi is owned by VW…and BMW is independent. They’re not related
at all. The only things they have in common is they’re both German, and
they both sell luxury cars. Which makes them competitors.
GEEZUS they are both in the same stock market, you find Audi firmly wtih VW Skoda Bently ect, BMW are there own company who own names such and mini cooper and land rover (which they used to develop there 4×4 such as the X5)
Fail
FAIL
They’re not part of the same listed company, so I can only assume you mean they’re both on the same stock market. If every company on the stock market was thus considered part of the same company then pretty much the whole world would be controlled by one big monopoly and we’d all be f*cked.
LOL awesome comment.
their not at all part of “the same stock market thingy” dumbass. their seüerate entities and just because they both trade on the stock market doesn’t mean theri “the same”, try telling that to a Audi or BMW dealer, they kick your ass right out the front door
Financial knowledge FAIL!! In Xetra, BMW’s symbol is BMW and Audi’s symbol is NSU.
They are not. Audi belongs to VW (Volkswagen) and BMW is on its own. Where Do you take this information from?
The hell you talking about “stock market thingy”. They are two separate companies. They are both German companies, but that’s like saying GM is the exact same as Ford just because they are American companies.
They’re not, Audi is owned by VW
What fact?
http://www.finanzen.net/aktien/BMW-Aktie
http://www.finanzen.net/aktien/Volkswagen-Aktie
(VW and Audi)
http://www.finanzen.net/nachricht/UPDATE_Audi_rueckt_naeher_an_Rivalen_BMW_und_Mercedes_heran_885747
idiot
audi is vw
bmw is on its own
They’re not. Audi belongs to the Volkswagen group, BMW is its own company…
understanding of life FAIL
Audi and BMW are most likely placed in the same “stock market thingy” as you put it because these are supposed to be measures of the economy. So if some business from Audi goes to BMW, the “stock market thingy” will be the same, indicating that there’s been no gross change in high end car value. Neither company is particularily invested in the entire “stock market thingy” going up; they are more interested, in, you know, the ACTUAL MONEY they get from making more sales.
You, sir, are an idiot.
Audi and VW are the same company but are not in any way affiliated with BMW
and to say so would tarnish the name of Audi,
cause Audi’s are way better than BMW’s
sorrey to correct u but they’re not part of the same ‘market thingy’, AUDI is part of Volkswagen and BMW still is owned privately, but its still a definate double win
great minds working there 
wtf are you talking about?? “BMW and Audi is practicall the same”..
Are apples and bananas the same?
Is meat and fruits the same?
Is milk and beer the same?
Is your mum and your daddy the same person?
do you pull your facts straight out of your keister?
not the same. bmw and audi are not the same. audi is “volkswagen” and bmw is bmw. !!!
BMW and Audi are not part of the same “stock market thingy” Audi is part of the Volkswagen group, along with Skoda and Seat (and bugatti – but that’s more of just another name for VW cause it’s cooler), BMW merely comes from the same country as audi (and also VW and Merc).
BOTH won?! Ummm, did u notice a difference in size? I doubt Audi would agree to that XD
both billboards were set on porpuse, thats clever advertising, epic win for the advertising agency because now a lot of more people see that shit, epic fail for failblog
You’re thinking of Audi and VW.
FAILED
BMW and Audi are rivals.
Audi belong to teh same group as Bently, VW, and erm COUGHskodaCOUGH BMW is definetly not part of the same group, bentley factory near me got a load of friends in there they get company cars and that cant get a BMW as its a completely different company!
They most definitely are NOT part of the same “thingy,” which I assume you mean parent company. Audi is a division of Volkswagen Group, while BMW IS a parent company (they own Rolls-Royce and MINI).
Sorry, I really needed to correct your misinformation, don’t hate me.
What does this even mean? They are 2 different companies.
NEVER
This is across the street from my job. I’m glad someone put this up here.
definitely BMW win.
I agree, this isn’t an Audi Fail, It’s a BMW WIN. Baller…
For every fail there is a win.
Nah… So you mean Audi WINS? because you said it’s not FAIL.
this aint a winblog. this is a failblog.
as the caption says… “Audi” Billboard Fail.
This is a definitely a win
total bmw win
BMWin?
my thoughts exactly!
dis is one hellish win! freakin awesome!!!! wins hands down, mate!
AUDI – fail , BMW – win
fail 4 audi tho, but the m3 is MUCH betr
I think my mom used to work there.
One is a audi billboard saying your move and the other is a bmw billboard saying checkmate
i think its nice marketing and i dont get why its a fail
its okay i didnt get it at first either look at the left one then the right one
QFT “hint: there are 2 billboards” <– WIN
… Of different companies. You, my sir, just had a fail.
Pretty big BMW win, if you ask me.
The car in the further one is an audi.
No no…it’s an inny.
*golf clap*
Nice one, Malicite.
That was hilarious….Thank you! I haven’t wet my pants in a long time!!
*tosses Muse a ShamWow™*
*scootches away from Muse*
You’re a little too happy about that…
that was to much info
I haven’t either.
Funniest thing I heard all day.
Almost made me squirt yogurt out my nose
Hell Malicite…I did squirt yogurt
Also laughed at your joke a fair bit.
Well done for recycling 10 year old Family Guy jokes. Bravo. Whats your next trick?
That would be hilarious if it was pronounced as ou-di but it audi;
as in au-dio, au-thentic, au-tistic….
FAIL!!!
Wow, you are an idiot.
It takes one to know one, dude!
The Audi billboard went up first, saying “Your move, BMW,” and showing their new car.
BMW replied with a picture of their new car and the word “Checkmate.”
Audi fail, BMW Epic win.
how do you not get the fail. the Audi ad says, “Your move, BMW.” and the BMW ad says, “Checkmate”. meaning if they were to be playing a game of chess the BMW ad would have won. so in other words, BMW thinks they would beat an Audi in low coasts, horsepower and looks. which is completely false when it comes to the Audi S4 and BMW M3. when the Audi S4 can BEAT and M3 in looks, performance and speed… never mind. you probably don’t even know what I’m talking about.
its very simple….on the audi commercial ( the first one ) they ask for BWM to make its move.. and bmw replies as their move is ”checkmate” which stands as the end of the game, right?:) ..no more game:) bmw wins big time
Seems that Audi probably put their billboard up first, challenging BMW to top their fancy little car. Then I can see Santa Monica BMW rising to the challenge and adding their ‘checkmate’ billboard. Fail on Audi, Win on BMW. Understand?
How can you not get this fail???
its right in front of you
look at the other billboard. It’s an audi and it says “your move, bmw. Bmw put up a bigger one and said “checkmate” (it’s like a chess game, you know? remember when audi said “your move”?)
the big billboard is really big & the other 1 is like five times smaller!!! DUH!
there are two bilboards, two different car companies
the little one was first and says “your move bmw”
so bmw sets up their bilboard bigger than the other and says “checkmate”
..its a play on chess terms.
it’s so clever! i love it
here it is in English:
Audi shows off the A4 and says BMW, “it is your move” (in other words saying man BMW you can’t do anything)
BMW puts forward the 3series and says “checkmate”
whoever came up with this tooootally made baaank with the idea
uhhhhh…..
think about chess
The small Audi billboard was first, saying “your move” to BMW. So BMW got a bigger billboard to say “checkmate”; ie, we won the game.
Seen in conjunction, it’s a FAIL for Audi. If they are clever, they’ll continue the campaign with a clever rebuttal.
the audi billboard was challenging bmw by advertising their A4, so BMW made a billboard that is about 3 times bigger than audi’s with a picture of BMW’s car and said “checkmate” as a way of saying, “hey, you told us to make a move, and we did. and we did it well.” LOL. and it’s audi’s fail. the “fail” caption is right above the audi billboard. you really gotta be an idiot not to get this. you fail
this isnt a fail at all the audi billboard says your move bmw as in refering to chess then bmw replys with checkmate this isnt a fail but i believe the people who thought this was a fail are failures themselves
More like a WIN.
The Advert on the left is for an ADUI, the one on the right is a BMW. If you can’t work the rest out then… welll.. tough!
lol loser… the smaller audi sign says “your move, BMW”
and the HUGE BMW sign says “checkmate” as in they’ve won koz its bigger n shit
you are dumb then it is an obvious one there are two billboards and audi is telling bmw that they should try yo top the car that audi just made. in return bmw put out a billboard saying checkmate as in a game of chess when you win
The Audi is fail, the pic as a whole is not a fail.
Audi’s billboard says Your move BMW. BMW’s billboard says Checkmate. Like chess.
it should be called BMW Win
Audi has “Your move, bmw!” written on his poster…
and BMW has replyed: “Checkmate!” Checkmate is the finall move in the game called chess.. You understand now? xD
Small sign: BMW’s move.
Big sign: Checkmate.
BMW made it’s move and won.
You need to take that “L” sig off cause you don’t deserve it for being stupid. plus the show sucks dick.
the small billboard to the left is from the audi dealership, it says “your move BMW.”
the much larger billboard to the right says “checkmate.” witch is a term in chess witch means the king (witch is the most important piece in the game, if it dies you lose) can not move without dying so it is basically BMW telling audi that they just lost.
Fail? That was a WIN !
for one, the BMW M3 destroys the audi A4, plus audi called out bmw and bmw made a way bigger billboard.
WTF!
Owned.
actually, it’s probably just a lease.
you made me lol…
That’s….uh….interesting, Joe. Why don’t you go tell all the good folks over at ICHC? kthxbai
Typical troll, copy and paste some boring useless information, while adding a retarded word covering his “first’ line, just to get a first place.
Now I am veeeeeeery amused.
Jealous?
:lol!
No, not jealous, has common sense.
You do whine a lot…
I laughed at this. Sorry, Jason.Ninjas are now sorry too?
Why is everyone so pissy about people trying to get first? Even if they don’t actually say “first” you guys STILL complain. Why not just ignore the post? It’s not detrimental to your health or anything, really.
Heya Mel. I thought that frog bit was kinda interesting (and innocuous enough). Meh.
.
*regurgitates stomach. examines pawn cocktail leftovers*
*rook on the rocks captures pawn cocktail leftovers*
What the hell does frogs puking have to do with the billboard? Idiot.
You don’t see the relevance???
C’mon, really?
.
.
.
.
.
.
.
.
.
Yeah, me neither…
okay, first of all you read too many books involving cats. and second of all… what in the hell are you babbling your bigmouth about?! what you are talking about has NOTHING to do with the ad.
They found that out in space???? I saw that in my backyard years ago!
What a waste of money…..
Check out this link. Its a reply to BMW’s billboard. Firstly, Audi didn’t fail, BMW is using their top of range 3 series against a regular A4. This already shows that BMW is bringing the wrong car to the wrong match. And since BMW started, Audi brings the R8 along (link http://www.autoblog.com/2009/04/17/billboard-war-redux-audi-shoots-back-bmw-turns-away/) and there are no car BMW currently making that can match the R8. So… BMW is failing in this one.
lloooool
i really think it shouldn’t have been a fail. I think its pretty cool to have two signs like that across from one another saying that
As a person who just bought a BMW last week this makes me smile.
This is a WIN. Nick C, you should just put a picture of yourself next time instead of showing off your stupidity.
win!
Sucks to be a sick frog
you guys and your fail stuff is really lame.
Killed a king with a “pwn”!!
ROTGLOL
More like a double win!!!
*walks clear and floats away*
*speaks softly and carries a big purse*
Hey fluffy – what’s swimmin’?
*steps softly and flies high*
*jumps leapingly and zaps into space like lightning*
*turns on fly zapper*
*throws water from bucket at fly zapper*
*sends a jet of fire to evaporate water before it hits*
*gets the hell out of that water and jumps into the safety of her fishbowl*
Eeeep!
Sowwy, fluffy!
*shakes some food into bowl*
*pops in some lightly-chillied choc snacks, for afters*
*runs over WhoaNellie, Grand Supreme Imperial Sovereign Yotkenator and Occasional Formula One Racer and Admiral Apparent in his brand new BMW*
*straightens up and flies right*
*speak softly and carry a big stick* TR FTW
*hits lost524 with his big stick*
*laughs mockingly and runs away swiftly
I LOVE that! Too funny!
HA HA! Great minds, Velvet!
Often, we do! *squeeze*
hehehe – most excellent! And I used to live in Santa Monica
I was down there about a month ago. Didn’t see the billboards, but it was a really nice day down by the beach. Warmer then than it is now…
that build board is on santa monica and bevery glen in Century City
Almost non-sequitur!
Agreed… Where is WN the occasional pro chess player?
I think he’s doing JuteKeenDo or something like that.
It’s not easy being the Grand Supreme Imperial Sovereign Yotkenator.
It’s hard enough to say it.
Say it three times fast.
it it it
*roffles*
it three times fast
*smooch*
I think he’s out on a job interview – occasional Nascar driver.
Close, but no cigar this time
Ah! Even better!
Zoom, zoom!
Formula One is more fun anyways. At least you can do more than make left hand turns.
(new clicky, btw)
I clicked. I watched. I howled.
BTW – what’s with those guys and the pudding fetish?
Aand at the risk of sounding old and out of touch, what show is that from?
Judy and Kannadzuki, the $240 worth of pudding is their most famous sketch. It even made it on the top 100 greatest comedy sketches list. The show is The State. MTV owns it, and they put all of the episodes on DVD to sell, and then shelved it. It’s my favorite show.
I remember the $240 sketch – you had a clicky to that, I think? I’ll have to watch YouTube this weekend to check out others. Those Guys Are Funny.
You should! It was a fantastic sketch comedy. Search for The State MTV, Barry and Levon, and Michael Showalter. Those shoulg give you the most links. There are hundreds of the short clips online. The official website is the-state.com (I won’t link it so that FB won’t eat it).
Nice new clickie, velvet! Are these guys from SNL or something? And did anyone catch references other than Mork and Mindy and My Mother the Car? (btw I used to love Mork and Mindy when I was a kid!)
If you loved Mork and Mindy when you were a kid, how the heck do you know about My Mother the Car??? I didn’t think that ever got syndicated.
I never got to watch MMtC. I just heard about it from someone. I did get to trailer of odd TV shows that never made it past the pilot in a film class once. I found the part of it that had my class in stitches on Youtube:
http://www.youtube.com/watch?v=opFJbB1IU58
*see a trailer
And while I’m at it, what the heck is going on? Somehow my link got turned into a video. Never saw that happen before. Since it doesn’t fit on the screen, try clicking here instead.
*blink*
That’s some serious blog mojo you have going on there!
AAAAAAAAAAAAAARGH!
*tries same juju again*
CLICKIE
Yup. Look for that to be corrected real soon.
How did she do that?!? Amazing!
I love that billboard!!!
I just like it as a friend. :/
Make sure you keep it that way, missy.
Gotta have standards, ya know?
*snork*
You know it!
Wait, I don’t think that reflected on me very well…..
Don’t worry – snorks bounce more than reflect.
Unless you snork into the wind, then it hits you right in the face.
Never – every – snork into the wind.
Nevery?
*snorkity*
dragon writer, you’re a guy! that is such a shock! not to be rude or anything, but based on your comments, i totally thought you were a guy! but then i clicked on your name and went to your page… i was wrong…
*you’re a girl* *blushes* oopsies… i messed up in the beginning there…
I’d hit it, but I wouldn’t call it back.
i wouldn’t call YOU back
-.-
oh who am I kidding, I would too
Hey, there you are! You never called…
I’ll bet the BMW dealer did that on purpose. Perfect ad placement!
*sigh*
Ya think?
*sigh*
Yes I do.
*sigh*
Ummm....*sigh*Are we in Sighland?
Observes a moment of sigh-lance for the Audi dealership.
I’m sighning up for an Audi. Too many rude acronyms for BMW.
I know what I mean. *sigh*
Buy my wife?
*sigh*
Burnt my wookie?
Brutal Money Waster?
Bitch, Make Waffles
Damn, even I LOLed at that one!
In Japanese, “Erojiji”’s name means “Dirty old man”, as in “pervy old man”.
Um… What was this in response to?
Who knows?
*facepalm*
Got it, sorry GBF. Didn’t see that the one person’s name was Erojiji.
Sigh-lence! I kill you!
Achmed? Is that you, honey?
I thought you were just going out for a pack of cigarettes, and that was six months ago!
I sigh-t you for threats of violence!
I'll have you sigh-n here.How insightful.
Only in sighberspace.
Or in the mind’s-igh.
*sighdles over* Hey there *smile*
*sigh-n*
*sigh-n*
*pass*
hehehe… Acccchhhhmed rocks!
How do you spell it?
A-C-phlem…
Where are my 72 virgins?!?
According to Boris, the bomb didn’t go off so you can’t have them.
And if you want the mom to go off, it’s best to go with some experience.
Are you my virgins?
I hope not- there’s an awful lot of dudes here
hey there
*sigh-dles over with ZombieApocalypse and DrB*
PWND
That was pretty good for a rookie… Nice!
*bows to the king*
No, not king…I just like to horse around.
*looks around*
*pouts*
*offers Admiral a temporary crown*
Nah…that would look silly on him.
He looks much better wearing dragon-hide instead.
*wraps limbs around the Admiral*
*sees to your kneads*
Ay…there’s the rub…
*purrrs*
BMWD?
lol
You dragons are multiplying.
And this little one is cute
Speaking of which, is Dragonwriter here? Or too sick?
Much too sick. But still here.
Thanks for asking, though!
*squeeze!*
Sick? Didn’t know. I hope it’s nothing serious. Get well soon!
*squeeze*
Thanks, Arthur. I’ll be right as rain in no time.
*SQUEEEZE*
get well soon!
Me, too, sweetie!
*squeeze!*
*squeeze!*
If you say that like its supposed to be pronounced. You get BONED!
Roffle! BMW WIN!
Great avatar!
Thanks. I really did look like that as a kid!
Good! Kids should be happy!
An EPIC win actually.
Well I guess the BMW would beat the Audi considering it’s about 4 times as big.
“BMW: We crush the competition!”
It’s a BMW win instead!
i second that!
I second that!
I second THAT!
I square that, put strawberry jam on it, and eat it
*backs away*
Hey, this is like the time I freaked out because there was this guy whose name was Dragonslayer. I recommend hiding in a tree. He’ll never look there!!!
Don’t go in the damp, smelly tree, Jam. It was…uh…used in the last fail.
My bad.
Jam’s on the brakes, and throws it into reverse.
*appears to be in a jam*
*picks up a guitar and starts jamming*
peanut butter’s on the gas pedal. but it’s a yugo, you can eat in those.
Comment win!
ROFL! BMW WIN! Audi Fail.
*stares at board*
*throws table over*
*decks the BMW*
*hands Aja a lemonade*
.
It’s ok. Just relax.
Hhhnnnnnnnnggg..
Ah… thanks.
You’re smelcome. (or was it swelcome? Now I can’t remember…)
Doesn’t matter. You’re swell anyway.
Well, thanks! I do try! *squeeze*
Better to be swell than smell.
Unless you smell rillyrilly good!
AVIS!!!! Hey, didn’t think you would make it today. Welcome. Hope your guests and you are having fun.
Just here and there for me blogging today. My guests are napping. I made them walk about 5 miles today.
I take it they aren’t used to/prepared for a long walk?
Not by a long shot. To be fair, I’m a bit sore too, but not fast asleep.
what’s with the squeezing?
BMW Billboard WIN. Advertising doesn’t get much more effective than this.
So is this really is a win also for BMW. Isn’t it?
Most definitely!
*borrows the extra “is” for later use*
Doh! *facepalm*
Well thank you. Cookie?
*offers plate of cookies that has a label “All may have two, and any infraction will be followed by excruciating torture. This includes dragons too.“
Why, yes, cookies would be delightful! Thanks, I’ll have two.
*writes reminder to self to keep an eye on the cookie plate in case dragon comes by – could be entertaining*
*snork!* Oh, I think aki’s label is accurate…excruciating torture will follow.
Well I do have a plan. My only hope is that it works on dragons as well. If not… I’d you guys to have my life savings. There is a whole $5.12 (US) in there. You guys figure out the distribution.
*throws ‘like’ ^ into the sentence.*
Well like I do have like a plan. My only like hope is that it like works on like dragons as well. If not…like I’d like you guys to like have my life savings. There is like a whole $5.12 (US) in there. You guys like figure out the distribution.
.
How’s that?
.
I’d make like, you know, such as, um, a great valley girl!
Like totally!
Dude, excellent!
Awwww Yeah!
totally!
There’s Dragon now. *points*
.
.
Immuft huv bin miftakin.
*appears*
You’d better have saved me one, sweet stuff!
I saved you some… I wouldn’t forget the Dragon, just couldn’t let you gobble them all up until the rest had their chance.
*offers plate with no restrictions*
Tanks, hun. I think only one today, though. I’m still feeling pretty miserable.
*munch*
*snuggles*
Aaaaaaaaahhh. I needed that.
*cuddles*
It’s a win for anyone that understands how to play chess. Everyone else is going, ‘Huh?”
.
*smooch* again
*SQUEEZE and a SMOOCH*
Hello there. How is your Friday?
Well, we’ve had all the doors locked today because an irate former employee was coming up here to pick up their last check and ‘finish some business’ here.
.
How’s your Friday coming along?
.
*snuggles with aikiwaza under my desk*
*Being fuzzy and cuddly helps the snuggles…
*
My Friday is great. No work to do really, put a sign at my desk saying that I am out to lunch and have referred those with problems to that sign (even though I am sitting right here), it’s sunny out, and a moderate temperature. Only thing that would make it better is if you were here…. buddy
Awwww, thanks. :blush:
VERY NICE!!!
-
BMW RULES!!!! *kisses car*
Wait! That was just paint…nevermind.
I will torture you by removing your scales one by one if you put paint on my beamer.
*cries*
car=Bimmer
bike=Beemer
headlight=beamer
You beat me to it AA…
*sulks*
*offers graymatterz a roundel cookie*
*places ramp on convertible Bimmer*
*drives Beemer into Bimmer*
*turns on Beamers on both*
>snickers<
*drives away in a candy apple red Tesla*
Now I’m confused…
Not to worry; it will all become perfectly clear.
Unless of course it’s gray and NOT clear.
Wait, but it’s my car, I can call it what I want, no?
*lips trembling ready to cry*
As long as you steer clear of the Naming Nazis, then yes.
^punintetional, I swear^
*steers clear of Naming Nazis even though she doesn’t know what it means* Okay.
♪ It’s your bimmer, you can cry if you want to – cry if you want to – cry if you want to… ♪
AA, you forgot
hero=beamer
wow, nobody got that…
I thought hero=bauer?
(Help, I’m still slow.)
*makes Judy a Toddy*
DW to the rescue!
That’s my Dragon!
Sorry I left you hanging, Judy. *hug*
’s ok, Adm. *hugs* back
*walks by thread inconspicuously*
HI ALL!!!!
*continues walking towards the restaurant for lunch*
*POUNCE* Well hello there!!!
Doh!
Hi there…sorry bout the salad all over you.
I love when advertising works!
Just like BMW does everything, they overdid this advertisement. The audi pictured is a standard a4 which would never compete with the performance oriented BMW m3. The next billboard in the series would be Audi’s rocketship of an RS4 cutting quattro doughnuts around the m3’s vanquished king. More car, less inherent douchebaggery.
Yes, how dare that company cleverly advertise its product after being specifically called out? What a bunch of douchebags!
The nerve!It’s just like you living to act this way. Dead people don’t act like that (even when we’re undead!)
If they wanted to cleverly advertise their product, they would use a car in the same class as the one in the audi ad. it’s like supersoaker saying they have the best watergun in the world and then smith & wesson saying their .357 has more stopping power.
This is all well and good, but I still want Nellie’s candy-apple red Tesla. That car rocks.
Douchebaggery is a fun word!
I think I have a new favorite Fail! THAT'S F*RSTING AWESOME!!!!1!!one!Ditto!
This isn’t Audi fail, its advertising win.
This is a WIN imo LOL
it looks more like a win.
Depends on how you look at it. Half full or half empty?It would be a Audi Fail if the ad had gone up AFTER the BMW ad
WIN actually!
I agree… not an Audi fail, but rather a BMW win!
It can be both. You shouldn’t see things black and white.
graymatterz
But really, gray does matter! if we didn’t have gray then our brains would be clear!
see ^
i’m pretty sure that’s called a win
(i.e. I agree w/ iGore and mike)
haha Audi got total raped there
I excoriate you for your exiguous vocabulary.
Don’t worry about him, he is exogenous.
*ponders the exacerbated extrabulation thereof, proceeds to excentrifigally expose the exception to the rule*
*head pops*
*wipes up Malacite’s graymatterz with ShamWow™*
*reference to me = lose*
Roll with it, GM.
*rolling*
*sniff sniff*
What are you smoking over there, graymatterz?
Smells like extraneous exhaust.
He farted?