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Audi Billboard Fail


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Submitted by Nick C

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» 994 Failures in Communication

  1. JoeBlew says:

    ROFL!

    It was discovered on a space mission that a frog can throw up. The frog throws up it’s stomach first, so the stomach is dangling out of it’s mouth. Then the frog uses it’s forearms to dig out all of the stomach’s contents and then swallows the stomach back down again.

  2. cardboard mousemat says:

    *walks clear and floats away*

  3. I LOVE that! Too funny!

  4. Judy says:

    I love that billboard!!!

  5. Cloral says:

    I’ll bet the BMW dealer did that on purpose. Perfect ad placement!

  6. johnny says:

    PWND

  7. freckleyredhead says:

    Roffle! BMW WIN!

  8. Cloral says:

    Well I guess the BMW would beat the Audi considering it’s about 4 times as big.

    “BMW: We crush the competition!”

  9. B says:

    It’s a BMW win instead!

  10. Aja says:

    *stares at board*
    *throws table over*
    *decks the BMW*

  11. Casey says:

    BMW Billboard WIN. Advertising doesn’t get much more effective than this.

  12. aikiwaza says:

    So is this really is a win also for BMW. Isn’t it?

  13. LEILA for the humane treatment of the criminally insane says:

    VERY NICE!!!
    -
    BMW RULES!!!! *kisses car*

  14. Ms B says:

    I love when advertising works!

  15. germancarfan says:

    Just like BMW does everything, they overdid this advertisement. The audi pictured is a standard a4 which would never compete with the performance oriented BMW m3. The next billboard in the series would be Audi’s rocketship of an RS4 cutting quattro doughnuts around the m3′s vanquished king. More car, less inherent douchebaggery.

    • John says:

      Yes, how dare that company cleverly advertise its product after being specifically called out? What a bunch of douchebags!

      • Blog Ninja (Blogmonster) says:

        The nerve!

        • ZombieApocalypse says:

          It’s just like you living to act this way. Dead people don’t act like that (even when we’re undead!)

      • germancarfan says:

        If they wanted to cleverly advertise their product, they would use a car in the same class as the one in the audi ad. it’s like supersoaker saying they have the best watergun in the world and then smith & wesson saying their .357 has more stopping power.

    • CrinklySlinky says:

      Douchebaggery is a fun word!

  16. Blog Ninja (Blogmonster) says:

    I think I have a new favorite Fail! THAT'S F*RSTING AWESOME!!!!1!!one!

  17. Mouserz says:

    This isn’t Audi fail, its advertising win.

  18. Ed says:

    This is a WIN imo LOL

  19. josh says:

    it looks more like a win.

  20. iGore! says:

    WIN actually!

  21. mike says:

    I agree… not an Audi fail, but rather a BMW win!

  22. td0663r says:

    i’m pretty sure that’s called a win

    (i.e. I agree w/ iGore and mike)

  23. bardiche says:

    haha Audi got total raped there

  24. JiggaWagga says:

    I know it’s been said, but that’s a Win for sure!

  25. natasha says:

    BMW WIN!

  26. hotrods4ben says:

    How on earth can that be a fail!?!? That is an incredibly epic Win!

  27. Arisuto says:

    My First comment in failblog!

    this is not fail, but BMW WIN !

  28. crabcake says:

    BMW Billboard WIN!!!

  29. raptor007 says:

    Epic Win for BMW! Nice!

  30. JasonK says:

    For those who keep yelling “BMW win”:

    YES WE HAVE HEARD YOU! BUT IT’S ALSO AN AUDI FAIL! GOD DAMNIT! Now keep your opinions to yourselves.

  31. Michel says:

    BMW win!

  32. Closet says:

    First Chrysler, now Audi?

  33. graymatterz says:

    Hey…what are we all looking at?

    *looks up too*

    *shrugs*

  34. aleno says:

    it’s a bad angle, search the web and you`ll see the audi ad is also big

  35. Arthur Eld says:

    After a careful consideration of all known facts on this matter I come to the conclusion that this is a BMW win.

  36. Heinrich A. says:

    Everybody knows, that Audi is building the best cars in germany no metter what stupid Bilboards BMW uses… Guys! they do rear-drive -.-

  37. dylan says:

    HELLO audi R8?!?!, that is not a BMW Win, its going to be a fail

    • WhoaNellie, Grand Supreme Imperial Sovereign Yotkenator and Occasional Formula One Racer says:

      I think dylan does have a point.

  38. chris says:

    FAILBLOG SUCKS…one bill board is 100 yards closer to the picture taker. FAILBLOG SUCKS

    • graymatterz says:

      I do believe you missed the point here….

      It’s referring to the…nevermind.

    • WhoaNellie, Grand Supreme Imperial Sovereign Yotkenator and Occasional Formula One Racer says:

      Not NEARLY as much as chris does, though.
      Your ridiculous little opinion has been noted – stop by any time :)

  39. Vincent says:

    Why is it written “BMW” on the Audi ad ??

    • graymatterz says:

      seriously…??

      • graymatterz says:

        My thoughts exactly….

        • Vincent says:

          Yes seriously! Here I don’t use to see the name of a brand on another brand ad,
          (and excuse me for my bad understanding level in english…)

          • aki says:

            If you are serious do to not understanding, maybe I can help. The Audi ad is trying to directly compare themselves to BMW, saying they are better and challenging BMW. It would be similar to a McDonald ad saying “Our food is better. Take that Burger King.”

            • Malicite says:

              *makes his favorite point*
              There are no stupid people on the internet; just really good trolls.

              • Vincent says:

                All people on the internet aren’t just american. I didn’t understand “Your move BMW” though i understand the words.
                And thanks aki. And now I let you between sarcastic english-speaking people! ^^

              • aikiwaza says:

                I believe that there was a communication barrier there. The grammar was just incorrect enough in the right ways to make me think English wasn’t a common language. Either that or he is a good enough troll to deserve a response. Either way…

            • Stella says:

              I think I get their point though. Until I read the comments here, I seriously thought the, “your move, BMW” was Photoshopped. That’s not really accetable advertising in Finland, and I reckon at least the rest of Northern Europe frowns upon it, too. It’s not about not getting what Audi meant, it’s about not understanding how they’d even be allowed to do that.

          • graymatterz says:

            Apologies if you literally did not understand due to a language barrier.

            Just used to questions from people being a “smartass”.

            (for future reference, you may want to let us know that you don’t understand it, or why you’re asking)

    • Closet says:

      Audi’s using reversed psychology in their ads.
      Nothing to see here, move along move along.

    • curmudgeon says:

      Vincent must be an advertiser or a student of advertising, as he has a good point. One school of advertising thought (one I happen to agree with), is to never mention your competition by name. It’s free advertising for them, and will inspire people to make a thorough comparison. Audi absolutely opened the door for BMW in the example above, and BMW walked right in. That was an easy, easy kill.

      One client of mine (ages ago, when I still did that junk) wanted to go on the warpath because a competitor ran an ad showing my client’s box being crushed by the competitors. My guy wanted to hire lawyers! Sue! Cease and desist orders! I talked him instead into sending the competitor a thank you note for the free advertising.

      The ad also inspired (invited, even) critics to write comparisons into their product reviews, and the competitor lost badly.

      Anyway, just sayin. I think Vincent’s English made him pose that question in a funny way. Kudos for him, though. I wouldn’t even attempt that observation in a language other than my own.

  40. Kitty says:

    That’s more like a win. x3

  41. Knoxinton says:

    I wonder what the Mercedes billboard would say. “Chess is for nerds,” maybe?

  42. rach says:

    Sheer brilliance for the BMW design team!

    • WhoaNellie, Grand Supreme Imperial Sovereign Yotkenator and Occasional Formula One Racer says:

      Well, for their marketing team anyway. As far as design goes, I think the Audi R8 cleans the Bim’s clock :)

      • Brewski says:

        But I’m still trying to figure out if this is a BMW win, or a BMW fail? Can somebody please explain this?
        Audi has some great designs. License plate seen on an Audi: “AUDIOS”.

  43. Krosan says:

    Best EPIC WIN of failblog!

  44. Elfking says:

    Looks more like a WIN, if you ask me.
    Imagine making a car in which instead of using a steering wheel, you drive it by playing chess….it’s a chance between 1 and 0, but a guy can dream, can’t he?

  45. JakeTheReaver says:

    Audi Billboard fail? More like BMW billboard win!

  46. Andrea says:

    fail vs. win

  47. graymatterz says:

    OOOOOOOOOOO….
    AAAAAAAAAAAAH…..

    Look at the pretty mushroom clouds all over the room.

  48. Ryan B says:

    Advertising FTW

  49. Lummox JR says:

    This is both a fail and a win. An epic win, at that.

  50. TACOCAT says:

    umm pretty sure thats a bmw win

  51. Stark says:

    Not only are BMW drivers A-holes, but evidently the company itself…

  52. GrayMatterZ - FOR the justifiable implosion of Trolls' heads through telekinesis. says:

    Hey guys…in case you missed it…..

    THIS IS DEFINITELY A WIN!

    maybe,

    unless you like AUDI, then it’s a fail…

    or if you like Mercedes, then it’s a “who cares”?

    So then, Possibly this is a definite (maybe) Win (or fail, depending on your outlook).

    There. Covered. Done. Back to imploding Trolls’ heads.

    • Closet says:

      Dude, BMW has nothing on Audi R8.
      Only the presence of the Audi R8 in this billboard automatically makes it an Audi win.

      • GrayMatterZ - FOR the justifiable implosion of Trolls' heads through telekinesis. says:

        *Pokes Closet with a stick*

        Sorry Closet, forgot my tag above.
        :|

        • GrayMatterZ - FOR the justifiable implosion of Trolls' heads through telekinesis. says:

          ^sarcasm tag^

          It ATE the word sarcasm out of my post….WTF?

    • Judy says:

      What if you like Volkswagen?

      • GrayMatterZ - FOR the justifiable implosion of Trolls' heads through telekinesis. says:

        *Judy’s head starts to glow eerily.*

        Are you sure you want to ask that?

  53. siflrock says:

    The guy who designed the audi ad must live on the failboat. Totally left himself open to the beamer win

  54. Vince Offer says:

    Stop having a boring tuna
    Stop having a boring life

    • Judy says:

      I thought I took care of this already?
      *Slaps Vince*
      *Chops Vince”
      *Forms Vince into burgers and Offers to hungry cheetahs*
      There! That oughta do it.
      *dusts off hands, walks away whistling*

      • Vince Offer says:

        Watch this. You’re gonna love this.
        Just put the cheetah in the Slap Chop
        Add your cilantro, your hot peppers
        And hit it like this.
        You don’t have time to make breakfast?
        Breakfast to go.

  55. c0rt3z says:

    they’re both german, so they are both one of the best cars, far above all american cars :-P

    • GrayMatterZ - FOR the justifiable implosion of Trolls' heads through telekinesis. says:

      And with a name like Cortez….I expect you are the expert on German vs. American huh?

      However, I do agree with you and I AM American.

      • GrayMatterZ - FOR the justifiable implosion of Trolls' heads through telekinesis. says:

        ^^^^Above question did not come out to sound quite like it should have…

        *thinks maybe a little proofreading first would be in order from now on*

        • siflrock says:

          Nah. I doubt even proof reading could clean up your racism, redneck.

          • graymatterzzz says:

            :roll:

            wow, you nailed it dude.

            that being said, I realized the way it looked after re-reading it, and apologized. Would have deleted it or at least edited it if those were available options.

            Now of course, your statement is by NO MEANS racist at all either, cause we all know those that make a slip of the tongue must obviously automatically be a backwoods redneck.

            Idiot.

  56. drew says:

    This should be a WIN

  57. jswoms britches says:

    epic billboard placement maneuver!

  58. Avlee says:

    Wow. I do believe that’s a fail and a win in one picture. How often does that happen?

  59. Mike Larsen says:

    Funny ad placement but Audi is still a much cooler car. BMW’s are for unoriginal preppies.

  60. spamme says:

    FAKE
    none big company would mention its rival

  61. Al says:

    This is most definitely a BMW win. Audi got its ass BURNED.

  62. Britt says:

    This has got to be the greatest win/fail situation I have ever seen.

  63. notfromearth7 says:

    It’s not as much of a fail as it is a win on the part of BMW

  64. Lukas says:

    Great picture !

    We Germans build the best cars !

    Audi, BMW, Mercedes, Porsche, Volks Wagen (VW) ! All German !

  65. tbone9000 says:

    Lol. Funnah

  66. Jamie Leigh says:

    Boo. I submitted this a week ago with fail AND win attached respectively :(

  67. Judy says:

    OK, gang, gotta go. It’s a “Rumble on the Ridge” weekend. I’ll be working there tonight until 10:00 and all day starting (6:00 a.m. to 7:00 p.m.)
    Google it if you’re curious.
    And if you’re in the Adena, Ohio area, and love mud-bogging & 4-wheeling, stop by! We’d love to see ya!
    I’ll be the one in the kitchen working the register.
    See y’all Sunday! Be safe, all.

  68. Vetrina says:

    It wins more than it fails x3

  69. fred says:

    Its a WIN not a fail.

  70. Aja says:

    Someone should put a cover over one of these ads.

  71. graficouvm says:

    BMW EPIC WINNNNNNNNNNNNNNNNNNNN!!!!!!!!!!!!!!!!!!!!!!

    and i’m an Audi fan, gotta bow and take my hat off.

  72. Yana says:

    HAHAHAH
    I think this is one of my favourites yet XD

  73. Nick says:

    I’d say this was more of a BMW WIN than an Audi FAIL.

  74. lmc says:

    FURKIN HILARIOUS!
    Honestly, like wow. Best fail in a really long time in my opinion :D

  75. Aja says:

    Drive safe, everybody.

  76. FAILBOT says:

    THIS SHOULD BE A BMW WIN!!!!!!

  77. Dragonwriter says:

    *gives up and goes to burrow under the covers*

    Come and get me when it’s over.

  78. Kitty says:

    I…think they meant for it to be that way. together theyre a better ad than they are apart, I call no Fail

  79. Tig Bits says:

    Funny ad but Audi rocks. BMW owners are unoriginal.

  80. Aubsbean says:

    This is mislabeled, it should be BMW WIN!! :)

  81. cosmogirl says:

    I don’t get it

  82. Body Massage says:

    I still drive an AMC gremlin. Shoot.

  83. humpty hump says:

    My first sexual experience was in the back seat of an audi, actually. It was with MaryAnn Kleiber of Hosstown PA…she and I clambered into the backseat, took off all our clothes and this is a story all about how My life got flipped turned upside down And I’d like to take a minute just sit right there
    I’ll tell you how I become the prince of a town called Bel-Air

    In West Philadelphia born and raised
    On the playground is where I spent most of my days
    Chillin’ out maxin’ relaxin’ all cool
    And all shootin’ some b-ball outside of the school
    When a couple of guys who were up to no good
    Started makin’ trouble in my neighborhood
    I got in one little fight and my mom got scared
    And said you’re movin’ with your auntie and uncle in Bel-Air

    I whistled for a cab and when it came near
    The license plate said “Fresh”, and it had dice in the mirror
    If anything I could say that this cab was rare
    But I thought man forget it yo homes to Bel-Air

    I pulled up to the house about 7 or 8
    And I yelled to the cabbie ‘yo homes smell ya later’
    Looked at my kingdom I was finally there
    To sit on my throne as the Prince of Bel-Air

    but on the first three episodes they used these lyrics:
    In West Philadelphia born and raised
    On the playground is where I spent most of my days
    Chillin’ out maxin’ relaxin’ all cool
    And all shootin’ some b-ball outside of the school
    When a couple of guys who were up to no good
    Started makin’ trouble in my neighborhood
    I got in one little fight and my mom got scared
    And said you’re movin’ with your auntie and uncle in Bel-Air

    I begged and pleaded with her day after day
    But she packed my suitcase and sent me on my way
    She give me a kiss and then she gave me my ticket
    Put my walkman on and said I might as well kick it
    First class yo this is bad
    Drinkin’ orange juice out of a champagne glass
    Is this what the people of Bel-Air live like
    Hmmm this might be all right

    I whistled for a cab and when it came near
    The license plate said “Fresh”, and it had dice in the mirror
    If anything I could say that this cab was rare
    But I thought man forget it yo homes to Bel-Air

    I pulled up to the house about 7 or 8
    And I yelled to the cabbie ‘yo homes smell ya later’
    Looked at my kingdom I was finally there
    To sit on my throne as the Prince of Bel-Air

    Other lyrics were never used for the show but did show up later on an album version they were:
    Now this is a story all about how
    My life got flipped turned upside down
    And I’d like to take a minute just sit right there
    I’ll tell you how I become the prince of a town called Bel-Air

    In West Philadelphia born and raised
    On the playground is where I spent most of my days
    Chillin’ out maxin’ relaxin’ all cool
    And all shootin’ some b-ball outside of the school
    When a couple of guys who were up to no good
    Started makin’ trouble in my neighborhood
    I got in one little fight and my mom got scared
    And said you’re movin’ with your auntie and uncle in Bel-Air

    I begged and pleaded with her day after day
    But she packed my suitcase and sent me on my way
    She give me a kiss and then she gave me my ticket
    Put my walkman on and said I might as well kick it
    First class yo this is bad
    Drinkin’ orange juice out of a champagne glass
    Is this what the people of Bel-Air live like
    Hmmm this might be all right

    But wait I hear they’re prissy and all that
    Is this the type of place that they should send this cool cat
    I don’t think so I’ll see when I get there
    I hope they’re prepared for the prince of Bel-Air
    Well uh the plane landed and when I came out
    There was a dude looked like a cop standin’ there with my name out
    I ain’t tryin’ to get arrested yet I just got here
    I sprang with the quickness like lightening disappeared

    I whistled for a cab and when it came near
    The license plate said “Fresh”, and it had dice in the mirror
    If anything I could say that this cab was rare
    But I thought man forget it yo homes to Bel-Air

    I pulled up to the house about 7 or 8
    And I yelled to the cabbie ‘yo homes smell ya later’
    Looked at my kingdom I was finally there
    To sit on my throne as the Prince of Bel-Air

  84. ditzen says:

    Should be a win.

  85. eagle1 says:

    Complete WIN for BMW

  86. Moon says:

    I personally think that this is a win.

  87. gimpykat says:

    Audi fail, but BMW win!!
    WOO HOO YEAH WOO!!!!!!!

  88. How the heck is this a fail? This is BMW win!

  89. Sonia says:

    GOD THAT’S F*CKING AWESOME! Pwned X 1900000000000000000

  90. LadySBooyon says:

    this is a total WIN

  91. acey75 says:

    def more of a win

  92. travispower says:

    Thats awesome.

  93. dsdas says:

    I’ve seen this a million times before it posted here. Boring

  94. Simon says:

    That should be WIN, not a FAIL.

  95. ninjafreak says:

    this isn’t a fail, it’s an EPIC WIN!

  96. Anomnomnom Omnomnom says:

    sigh… it’s Audi that FAILed. BMW win. Can’t people read the damn title?

  97. Anony-Moose says:

    Epic. Win.

  98. Sgt. Obvious says:

    Oh wow. Well. Played.

  99. pharkon says:

    They both fail for continuing to sell cars that are powered by an engine that was invented in the 19th century.

  100. Snuggles says:

    I think this is exactly what Audi wants. Turning it into a two manufacturer race where the leader seems to acknowledge it is a marketing win. Now it looks like the options are audi and bmw. Exactly what they want.

  101. Demi says:

    LOL thats extermely clever

  102. SeanK says:

    Backstory behind these billboards:
    The Audi one went up first and was paid for by Audi of America. The BMW billboard was thought up after the Audi “challenge” was in place. It was paid for by Santa Monica BMW. It amounted to a brilliant concept and media buy by the dealership, taking down part of a (likely) overfunded national Audi campaign. End result:

    BMWin

  103. cathhyy says:

    isnt that a win?

  104. Blaupunkt says:

    BMW billboard wins

    • Closet says:

      Blaupunkt, after considering the circumstances and based on
      Newton’s third law, you might just be right..

  105. Alex Lee says:

    First it was the chicago homicide department mug, now this, how many times can the people of the earth mistake something as a fail when its a win.

  106. Alex Lee says:

    The bigger fail there is the title. XD

  107. Arthur Eld says:

    I think this is the most repetitive comment section ever. And I expect that to continue. Anyone else thinks this is a win? Please ignore the other 300 comments stating the exact same thing and post your opinion below. Thank you (not really).

  108. Rigid says:

    you know… thats more of a win.

  109. rayguy8 says:

    BMW ftw

  110. vec says:

    fake;-) huhu nice, but fake look at audi ;-) later look at “your move. BMW” difrent shadows on billboard

  111. slupine says:

    It’s not so much audi fail as BMW win. :P

  112. Raffy_z says:

    Definite BMW win =)

  113. Maxaxle says:

    ROFL, obviously a comeback to the Audi billboard, and it was probably put there to rub Audi’s face in it.

  114. Matt says:

    looks like a bmw win

  115. David Adamson says:

    Probably not fake:

    http://www.vimeo.com/4082525

  116. David says:

    Looks pretty real here:

    http://www.vimeo.com/4082525

  117. Amber says:

    Not actually a fail. This one was done completely on purpose. In fact, the BWM dealer had to approach BMW corporate to put of the ad.

    Great inter-brand banter leads to great brand-building opportunities.

  118. TonyC4K says:

    More like Epic Win. Not on Audi’s part though. If BMW had intentionally placed the sign there after the Audi, which I think they did, it would be an Epic Win.

  119. bean says:

    this seems more like a win to me

  120. Casey says:

    Audi Fail. BMW Win.

  121. lolzz says:

    EPIC WIN!

  122. yur mom says:

    it should say WIN by the BMW billboard too

  123. Katie says:

    Best advertising win ever.

  124. Mike says:

    how is this a fail? this is an EPIC WIN for bmw!

  125. beep41 says:

    WIN!

  126. jedibob5 says:

    More like “Win” than fail.

  127. Tenma_Sensei says:

    Audi’s waaay better than BMW.

  128. Dub says:

    definetly a win not a fail, a fail for audi and a Win for Bmw

  129. Marcel says:

    666th

  130. Starkiller148 says:

    Is that there on purpose? Thats awesome!

  131. GandWuser says:

    WIN. Not fail, win.

  132. H says:

    :) ) very smart idea.

  133. Samantha Darko says:

    On the contrary. I do believe that that billboard is very much a BMW win. not a fail. Very clever BMW. props to you for being smart. also TEAM CULLEN BLACK RULES!!!!!!

  134. shaydee313 says:

    absolutely brilliant!!!

  135. ZER01NE1NE says:

    They’re light and dark, too, like chess pieces. This is definitely a WIN, not a FAIL. Fail identification FAIL.

  136. ben says:

    wow, marketing win.

  137. Mike says:

    Marketing placement win. Failblog fail.

  138. haha and you know audi paid a pretty penny for that ad. paid to be pwned.

  139. Tornadith says:

    More like BMW win

  140. ZeRoX says:

    isnt this a WIN??

  141. will says:

    why the hell is this a fail?!
    bmw win!!!!!

  142. Brenda says:

    It should be, Audi Billboard Fail / BMW Billboard Win

  143. Micah says:

    This is not a fail at all. Defiantly a win!!

  144. Epic Fail Guy says:

    Bahahhaahaha… BMoWned.

  145. M4rcuS says:

    haha AUDI WIN^^

  146. Willisis2 says:

    wow that is amazing. Epic Win fo shor

  147. thelordjake says:

    the smaller (audio) billboard says your move BMW, the the big billboard (BMW) says checkmate as if they were playing checkers. really are you that dumb too not notice that.

  148. john says:

    why is this a fail?
    this should be a bad ass win for BMW.
    seriously…

  149. Charlotte says:

    OH! I GET IT! BMW WIN!

  150. Aimee says:

    That’s no fail. That’s BMW win

  151. lolcatsrule says:

    LOL
    Billboard one: You Move BMW
    Billboad two: Checkmate

  152. Abeotch says:

    Total WIN…you fail Nick C.

  153. dakidukno says:

    This should be classified as an owned pic instead

  154. damuppet says:

    Oh my stars. This is wonderful.

  155. Tukker says:

    WIN

  156. TwistedLogic says:

    Actually, I’d call this a BMW Billboard Win!

  157. silverpie says:

    Reminds me of one we had a while back. This was when the “Where’s the beef?” ads first came out. Our local Wendy’s put “WHERES THE BEEF” on its marquee. Next door was another burger joint, whose sine read “HERE IT IS”…

  158. raeraethejetplane says:

    Bwahaha I live right down the street from this. Seems the BMW dealers did notice Audi’s billboard.

  159. Floobersman says:

    This is a BMW Win not fail! haha the guys stupid.

  160. This side of the monkey tree says:

    this is a win! haha

  161. L3ST says:

    Actually it’s a Win. For BMW.

  162. blackmuel says:

    bbbbbbbbbbeammmmmmerrr!!!! OWNEs!!!! muhahaaha :P

  163. Jeff says:

    It’s a Win for BMW a fail for Audi!!! I bet the Audi marketing rep that had that billboard put up is pissed too…

  164. Andrewwasds says:

    HOLY FUK, this are epic wins!!!

  165. Neumie says:

    I used to work in an office next to that coffee bean

  166. EPwinIC says:

    That AUDI be illegal.

    /Zing!

  167. Koer says:

    i live next to that

  168. XD-GOD says:

    YOU SAW THEM,TOO!!! I KNEW SHE WAS A WHORE!!!!!!!!

  169. ep says:

    can anyone make out the location? street sign in the left hand bottom corner?

  170. Nox13last says:

    BMW Schizophrenia FAIL.
    It’s fighting itself.

  171. Jamie C. says:

    this is a win, not a fail

  172. LOLDW says:

    DEFINATELY BMW WIN.

  173. Madness says:

    Im sorry, but that is a Win! there is no fail here

    -M

  174. ZACH says:

    YOUR SUCH A DUMB ASS THEY ARE TALKING, RETARD. NOT A FAIL BUT A WIN

  175. Tommy says:

    OMG Santa Monica BMW! I LIVE IN SANTA MONICA! Imagine fail right here in my own town.

  176. Adam says:

    WIN!!!!!!!

  177. Victoria says:

    That should be a WIN!

  178. matt says:

    WIN!!!!!!!!

  179. yak says:

    what an epic juxtaposing win is glorified within this picture!

  180. Alec says:

    that’s my neighborhood.

    GO BMW

  181. Rene says:

    It is an Audi billboard fail but more of a BMW win

  182. Tiago says:

    Wow
    Hint: Its not AUDI, its BMW

  183. mlg244 says:

    win for the ad,
    fail for reality

  184. J says:

    The Audi Billboard shows the Audi A4, the BMW shows the M3. They’re not really comparable.

    The A4 is a $30-40,000 car, AWD with around 211HP

    The M3 is a $55-65,000 car, RWD with around 414HP

    Audi does make a S4, which is much more comparable, and BMW does have the lower (but still nice) 3 series which would also be much more comparable in both price and performance.

  185. Zamrok says:

    This isn’t fail, it’s win

  186. OMG! says:

    Dude you FAILED those are BMWs not Audis. It’s still a FAIL though. Take this as a tip: examine the FAIL pic before you post. You know, the old saying “Look before yeh leap.”

  187. LillyRainJohnson says:

    That’s not a fail! That’s a win! Go BMW!!

  188. SOCKZ says:

    Lol Audi FAIL BMW WIN!!!!!! If you cant see that then youe a FAIL

  189. Chessykat says:

    I think it’s a win.

  190. stumbler101 says:

    Best BMW Billboard ever!!

    Audi: your move BMW

    BMW: CHECKMATE!!!

    sickkk…ROFLMFAO

  191. ezwelchman says:

    this is more a BMW win than an Audi Fail IMO

  192. Pwnage says:

    We didn’t start the flame war !
    peeps were hating on it before i left my comment

  193. 2341 says:

    thats not a fail thats a win!

  194. Ben says:

    Theres 2 Signs.
    R-O-F-L.
    THE BEST FAIL I EVER SAW.
    Lol+5.

  195. Pixeldoo says:

    That is WIN! Not FAIL

  196. Godbot says:

    That’s a win.

  197. mac says:

    THAT IS A WIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIINNNNNNNNN i dont care wat any one says its a win

  198. Deb says:

    Winning idea, failed execution. Legibility of both boards is brutal in the real world.

  199. tiana says:

    actually that’s a win

  200. tommy says:

    This is more like WIN.

  201. princessdina says:

    This is fraking brilliant!

  202. Rain says:

    Best. Ad placement. Ever.

  203. Mac says:

    Win clearly

  204. luke says:

    Audi fail…. bmw win

  205. EpicWinOrFAilz says:

    I think this is WIN.

  206. Erin says:

    ROFLMAO!!! Audi just got owned by BMW…how do you like them now Audi??
    BMW-1
    Audi-0

  207. BlackOpsPenguin says:

    WIN c the audi say ur move bmw…then bmw say checkmate=WIN

  208. LiaLiaLia says:

    thats where I LIVE!

  209. EverboundVEnvel says:

    Audi fail, BMW win. So does this one cancel itself out?

  210. A sad on looker says:

    First, Cristin you’re a moron. Second, it is sad that a great many individuals don’t play chess anymore therefore letting this classic joke fly over their head! Third, this is an epic WIN in the fact that BMW a major corporation has the foresight and sense of humor to make such a joke!

    WIN!

  211. Jack says:

    THIS IS A WIN NOT A FAIL

  212. Chess Vip says:

    hahaha funniest thing ive ever seen!!

    Thanks

  213. lindsay says:

    this billboard is at the corner of santa monica blvd. and beverly glen in l.a. near century city… totally rules

  214. Harry Potter says:

    Hahaha so many kids on failblog.

    Anyways that’s an EPIC win right there.

  215. bludragon says:

    It is an Audi fail but BMW Win so depends on how u look at it

  216. Both sides personified through unrelated entities, it might be understood better with this:

    http://photos-p.friendster.com/photos/03/22/45742230/1_109290420l.jpg

  217. THIS IS EPIC. It’s not win, it’s not fail, it’s pure epic.

  218. Dj Boy says:

    THAT IS A WIN! lol

  219. Ajojo says:

    BMW win!

  220. Kay says:

    it should say WIN

  221. Rayna says:

    Audi Fail…. BMW WIN!!!!

    This is why you never enter into attack advertising peeps, the other will just attack back.

  222. fofo says:

    this is such a win!!

  223. Nicolas says:

    Comparing apples to oranges…. A4 vs M3? come one S4 vs M3 is more like it.

  224. Aaron says:

    I would say this is closer to ‘BMW Win’ than ‘FAIL’

  225. RainbowColouredLlama says:

    I say win, personally.

  226. Emily says:

    Goodness,
    I do believe this is a win if there ever was one.

  227. win says:

    I believe BMW made the audi sign and paid for it to be there. otherwise it so happens that the bmw is replying to the audi and is bigger and more dominant just so people laugh at audi. if audi poster was there anyway and this was created by bmw as a reply, audi should have bought the bigger billboard instead of the small one. also, why would an audi poster specifically target bmw in the first place?

  228. Caramel says:

    Obviously BMW made both signs.

  229. Kevin Combs says:

    Great placement… even if they paid for both.

  230. Monica says:

    it could be seen as a win, but they purposely put the fail over the smaller one, saying that one failed.

  231. cw2197 says:

    ohh i get it, it’s a fail cus the far billboard says ‘your turn BMW’ , however, the rest if the billboard is advertising for the Audi A4

    • Sweagle says:

      It’s a fail because of Audi billbord says “Your turn BMW” and the BMW billbord says “Checkmate”. It’s either a Audi billboard fail or a BMW billboard WIN. OK?

  232. Jake says:

    Audi Fail.
    BMW Win.

  233. Adam says:

    Uh, actually that would be a “Fail Owned”

  234. sander says:

    noo bmw placed it first then audi is like whatever and placed a smaller sign reading your move bmw so like u made it that big and spent so much money, we dont need that we put a small sign and still sell more cars…

  235. MyChemicalApocalypse says:

    Fail? That’s a total WIN.

  236. mundin says:

    HUGE BMW win owning audi in 2 ways: size and the other obvious

  237. Brink0war says:

    That was more of an epic win that a fail. Bravo BMW! German cars FTW

  238. Kevin says:

    I saw this IRL before on the site

    more of a BMW Win if you ask me

  239. Zaayid says:

    It’s a fail. Audi failed in their challenge to BMW (the billboard on the left)

  240. sam says:

    thats not a fail. the audi is better than the bmw so how could bmw win? bwms are car fails and audis are wins, so there.

  241. mika says:

    omg I saw those billboards and thought they were so funny!!! I think it’s a win cause it’s just good advertising.

  242. Raphy says:

    Hahaha i saw this actually, its in portland OR.

  243. Thomas says:

    The fail here is that BMW thought they could refute Audi’s billboard with their own billboard of an INFERIOR car.

  244. jaaaaaaaaaa says:

    win!!!

  245. rockgod5 says:

    lol that is hilarious

  246. Matthew L. says:

    Best billboard placement ever.

  247. Casey Jane says:

    I bet BMW payed for both billboards! LOL This is great! :)

  248. Carridin says:

    Don’t really know which, but this is either the worst fail or the best win of all time. That’s official, no piecharts required!

  249. j says:

    the real fail was that its a bmw advert and you put audi billboard fail.

  250. Oh man, that was very nicely played by BMW! ROFL I almost didn’t’ see it their billboard is so big.

  251. Artemis_Statham says:

    Check. And. Mate.

    • Artemis_Statham says:

      Yeah, and BTW, I play chess…Call me a geeek if you want… *Hangs head in sorrow*


      Artemis: “TOday, I thought we could discuss some restaurant terms.”
      Beckett: “Sneezes look like worms.”
      Artemis: “What? No, forget worms!”
      Beckett: “FORGET WORMS!?!?”
      Artemis: “*sigh* for now.”

  252. Shirley says:

    It’s nice to see a company directly reply to it’s competitors and with grit too! I mean when was the last time you saw a company like BMW be this small in public. Loved it!

  253. Meditry says:

    More like a Win. :P

  254. Tehbigcheezburger says:

    WIN, not FAIL. Best billboard placement ever.

  255. Stick2012 says:

    Oh, Oh ,Oh, i get the fail/win The bill boards are playing checkers

  256. SLH says:

    It’s kinda funny because BMW and Audi are owned by the same “mother company.”

  257. Anya says:

    how is that a fail?

  258. Anonymous says:

    I really like your blog design.

  259. jrob says:

    Definitely a BMW win!

  260. built_for_genius says:

    OMG! Chess with cars!

  261. Matt says:

    Im sorry but thats a win on BMW, as much as i hate those things, GOOD JOB!

  262. bhvhdf says:

    Thats more of a WIN

  263. The Aviator says:

    Two things.

    EPIC AUDI TAUNT FAIL!

    and…

    VERY EPIC BMW COMEBACK WIN!!! :) ))

  264. Raymond says:

    Maybe every win must have an equal and opposite fail?

  265. jant says:

    definitely bmw win!

  266. random says:

    Audi fail, BMW epic win!

  267. Scania Drivers are best by far

  268. well planned billboard.

  269. AnthonyX says:

    That should be called: BMW Billboard WIN

  270. Nekojiru says:

    It should be Win xD

  271. BobaTheFett says:

    Is it WIN, or something bigger?

  272. fizz says:

    Oh yeah 1000th comment

  273. Valentin says:

    It is definitely a win! Anyway Audi sucks on track!


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