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Packaging Fail


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Gullible consumer WIN

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» 224 Failures in Communication

  1. Trisreed says:

    WTF

  2. Tatty says:

    OH MAN I SO NEED TO GET ME SOME OF THAT!!!!>!>!> > ASD !OPJ*(ASHD

  3. sh*t says:

    Oh my gosh…that is a major fail! How can people be so low to make money off of some stupid ideas?

    • Admiral Adama says:

      Law of supply and demand. Lots of demand (aka FATTY BOOMBAHS), ergo lots of supply to meet those demands. MARKETING WIN!!

    • DaveF says:

      This is only funny to us because we speak English. This is a Japanese product which is a water base that also contains other ingredients to aid in weight loss. Thus it is water, for dieting. Diet Water. It’s more Engrish than anything.

      • Anakat says:

        IAWTC.

      • Anonymous says:

        thanks captain
        Buzz kill

      • David F says:

        Tesco in England have actually started selling this same stuff, they called it ’slimming water’ or something similar. Sure it contains L-Cartinine and a couple of others but they aren’t anywhere near as effective as they claim it to be with the name of the product. Infact the slightly boosted metabolism won’t make a difference after you take into account the calories from the amino acid.

    • TVGenius says:

      This is no worse than Vitamin Water and all the other stupid drinks they make you think will help you lose weight, but in reality are so loaded with sugar you have to work out for 90 minutes to burn the calories off.

  4. Highlord says:

    I fail to see the fail

  5. DeVir says:

    One fail to rule them all…

  6. Tamizander says:

    UNLESS- we’re assuming they are saying that the water itself is Diet. PERHAPS- it’s like Vitamin Water or something, and it has extra stuff added in order to assist you in dieting.

    Don’t always assume someone is stupid.

  7. Wurstwassen says:

    drinking water instead of Oil….

    thats why they called it diet water

  8. Animol says:

    yellow failure

  9. hartog says:

    Post title fail…

  10. Anonymous says:

    its win of making money for jam

  11. Anonymous says:

    My Japanese school has “Peach Water” and “Grapefruit Water” in its vending machine.

    • Lair says:

      So we have Water with Diet taste here ?

      Anyway, this isn’t even a fail. Bottled & rain water never contains only H2O and some elements can contribute to a diet. The only pure water you can find is from labs and for very specific purposes. Failblog education fail.

      • dolt says:

        yeah but the other things what are in water anyway are meant to be good for you anyway so taking them out dosn’t make it better

  12. don vito says:

    first!!

  13. Mae says:

    It’s a translation fail, not a consumer fail…
    baka

  14. Anonymous says:

    the “Stacker” company has a ‘diet water’ that is caffinated and has various minerals. I recall the packaging says that drinking it helps you lose weight through a “thermogenic” effect.

    I never bothered to look it up, but to me that makes it sound like they’re suggesting drinking cold water will make you lose weight because your body has to burn calories to heat it up.

  15. shadow says:

    WTF yo. who the hell thought that up, an idiot? there is nothing in water but oxygen and hydrogen.

  16. Christine says:

    Here’s a hint to the people who think that bottled water differs from brand to brand.
    It’s all from the tap.

    Oh, except for if it’s rain water.

  17. Haf says:

    Fail blog fail.
    This kind of package text is typical for japanese products, nothing special about that.

  18. Anonymous says:

    P.T. Barnum would be proud.

  19. Matze says:

    How much NORMAL water a Sumo drinks per day?

  20. anon says:

    one millionth the calories, same great taste.

  21. Pierre says:

    Diet water…
    That why we use to say that american people are stupid…

  22. style says:

    well.. maybe its natrium-por water… thats dieet to ;)

  23. dietman says:

    I think it is an imperative command for the word “Diet,” and then more of a presentation declarative exuberance for “Water”

  24. Agridoodle says:

    Its not actually a consumer fail, such things exist in England, along with detox water etc – they add some appetite suppressant chemicals which supposedly cuts out the need to snack

    Failblog fail :(

  25. bluesoul says:

    I am…really, really impressed with you guys. We made it 65 comments without someone yelling photoshopped. Which is handy because this one is not. Read about it about a week ago on a top 10 list of weird Japanese products.

    http://www.oddee.com/item_96451.aspx

    I also like the Bilk, which is a combination of beer and milk.

  26. Lk says:

    HUMOR FAIL

  27. JIm Jones says:

    LOL, Funny. I bet people actualyl fall for it too!
    http://www.FireMe.To/udi

  28. Anonymous says:

    PHOTOSHOP

  29. stardotstar says:

    PROMPT> Nothing out of the ordinary /d
    mindless humans reach for to loose weight /d
    complain about it on to act like they are the normal ones \d
    END PROMPT\>

    ok…ok…I have nearly forgotten all my DOS hacks, NM

  30. YouFailATfailing says:

    I love DOS, bring it back

  31. Anonymous says:

    FAIL

  32. Anonymous says:

    You are all on the wrong track. In Japan, the Diet is their bicameral legislative house, so this is like “Congress Water”. http://en.wikipedia.org/wiki/Diet_of_Japan

  33. LaStMaN says:

    LAST, hahaha

  34. Me says:

    It’s just classic Japanese English. (actually Engrish)

  35. zen_kitteh says:

    The concept reminds me of a Steven Wright joke …

    “The other day I bought some powdered water at the grocery store. But now I don’t know what to add to it.”

  36. catgirl says:

    So it’s my tap water that’s been making me fat all this time!

  37. Anonymous says:

    Tell it sister.

  38. Anonymous says:

    I saw something called ‘Skinny Water’ sold in Tescos today, £1 for a little bottle. That’s Tescos for you.

  39. Anonymous says:

    bottled water is FAIL, unless used or needed for emergencies. ‘diet’ water is FAIL squared. most* bottled water is from tap. bottled water generally costs more than gasoline.

  40. anon says:

    bottled water is FAIL, unless used or needed for emergencies. ‘diet’ water is FAIL squared. most* bottled water is from tap. bottled water generally costs more than gasoline.

  41. Gillian says:

    Marketing Genius!

    If you’re not going to be a part of the solution, there is good money to be made in prolonging the problem.

    Dieters will buy anything.

  42. Speyside says:

    Maybe the bottle refers to this Diet.

  43. kuyars says:

    This water contains several appetite suppressants in it so that you wont want to eat much after. The appetite suppressants are the same as those found in any of those meal replacement shakes in the US.

  44. Anneke says:

    Urgh.. Horizontal stripes make you look fat -> that’s not diet at all…

  45. Topher says:

    I don’t see how this is a fail. Sapporo could be adding vitamins and supplements to their water that could help catalyze a higher metabolism or help people lose weight or break down fat, such as caffeine or vitamin C. This water may not be any different from so-called vitamin water and the like. This is a FAIL fail.

  46. oreo says:

    water = diet for anorexics
    so
    diet water = diet(diet for anorexics)

  47. Vincent says:

    Seeing that picture as a fail is a fail in itself. :/

  48. MettanAtem says:

    Photoshopped!
    No, just kidding! XD

    Anyway, I bet they put Diet in just to boost sales, because there’s people out there who only buy “Diet” foods.

  49. GHouck says:

    Bottled water = Environmental FAIL. No reason for anyone to buy a second bottle of water, , just keep refilling the first bottle.

    Economic win

    Except in those schools with contaminated water. Contaminated water = Toxic Avenger Win!

  50. Soupnazi says:

    Spelling fail.

  51. Anonymous says:

    Diet water.. It must have negative fat or something..

  52. Anonymous says:

    its has appetite suppressant additives in water all you dumb nuts!!!

  53. Jimbo says:

    its has appetite suppressant additives in water all you dumb nuts!!!

  54. Sarah says:

    Does this mean they use aspartame instead of sugar in the water? :B

    I would be tempted to buy this just so I could say I have purchased diet water. Too humorous to pass up.

  55. bibingo says:

    err… i’m not even sure why this picture is still here, since it obviously isn’t a “FAILURE” except maybe in that the name sounds weird to SOME native speakers. i totally understood the picture and had to look at the comments to see if i might not have gotten what about it was the failure… obviously, the people who thought it was a failure and kept arguing abou it deserve a “FAIL” stamp on their foreheads…

  56. gaysian says:

    it’s cuz jchicks are stupid and will buy anything with the word ‘diet’ in it. duh.

  57. jt says:

    This water actually do help you with your diet, in fact any water will help. Anything that is colder than your body temperature will have to be heated up to your body temperature inside you body. Since water has no calories, cold water is negative calories which is going to help with diets, but then the effects are minimal compared to other form of diet.

  58. dukethepcdr says:

    I wonder how many people bought that one instead of the “regular” water just because it had the word “diet” on it. Who’s the more fail, the people who thought of the packaging gimmick or the people who fell for it and bought it?

    Probably costs more too.

  59. zeuke says:

    Actually this fail is a fail, this water is actually diet :S I read it in the news that this has less calories or something. ^^

  60. Herder of Hypocrites says:

    This is WIN! Selling diet water to ignorant fat americans IS WIN.

  61. Herder of Hypocrites says:

    Fine, nevermind. Didn’t see the Chinese or whatever writings there.

  62. appetite says:

    The content is knowledgable and i have bookmarked your post and also subscribed to your blog.

  63. allilol says:

    Water with cryptosporidia added.

  64. Jolene says:

    wait, i thought all water was diet water.


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