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Dogfood Fail


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Dogfood Fail

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» 45 Failures in Communication

  1. Qafqa says:

    The poster reads “hear with your nose” I’m sure it’s a scratch ‘n’ sniff attention-getter aimed at dogs, so this is a categorical non-fail.

  2. fischlein says:

    The dog is failing, not the poster. But: very cool, thanks for the translation!

  3. Febell says:

    it’s not “Hear with your nose” but more like “Follow your Nose”, “Listen to your nose” or “Take the advise of your nose”.
    But the idear ist not to hear _with_ your nose but let the nose decide what to eat

  4. C.G. says:

    Not fail. Just ignorance from whoever considered this as a “Fail”. Let me explain why.

    This was one inventive marketing strategy set up for a dog food brand. Instead of doing another happy doggy TV commercial like all others, they made a special poster for the dog, not just the dog owner.

    These posters are placed around at the same height as the dog, and have a special characteristic: they received a scent treatment. Humans don’t detect it, but dogs can smell something delicious coming from the poster, and have the need to come closer and sniff it. It attracts the dog’s nose, and the owner’s curiosity.

    It’s a curious marketing strategy, it was explained in a book about Guerrilla Marketing, if I’m not mistaken.

    Also, the dog is not failing either. There is a scent coming from the poster, attracting the dog. It’s their instinct to investigate it.

    TL;DR: It’s a marketing strategy for a dog food brand, using posters with scents that attract dogs. Not Fail.

  5. Brad-Hodges-is-gay says:

    STFU C.G.! U NOOB

  6. MistressOfEternity says:

    BHig – Please stop the incessant stupidity.

  7. Anonymous says:

    In fact, I can hear with my nose. I hear farts from a mile away. Yeah, it’s hell.

  8. puppydazzles says:

    Poor dog! He must be starved! If he can be fooled by a picture.

  9. striphe says:

    I do that exact same thing when I see a Captain Morgan’s ad on TV.

  10. jumpinjackflasher says:

    Aw. That’s sad.

    http://stuffwhiteparentslike.com

  11. huskerdont says:

    Mmmmm, chemicals…

  12. Lisa808 says:

    Hee, that is a great ad idea! And a total dog fail. No food for you!

  13. o_O says:

    nice info there comment #4

  14. hunters new name says:

    eat the dog

  15. Patrick says:

    Poor thing. It must not eat in such a third world, or should I say developing country. Its eat or be eaten and he’s made his choice even if it FAILED.

  16. gin says:

    #4 you were one of those kids we used to beat up back in school, weren’t you?

  17. pjbottoms says:

    A cute FAIL suitable for the whole family!

  18. Anonymous says:

    Uh, #17. Germany is not a third world country, and hardly a developing country. their economy is probaly the most developed.

    http://en.wikipedia.org/wiki/Economy_of_Germany

  19. Wade says:

    Fail or not. It’s pretty funny/cute to look at.

  20. M says:

    This is’nt actually fail, the picture of the meat has a fan behind it and tehre are several holes that led through the smell of the product..

    peace out

  21. god says:

    Advertising WIN!

  22. Coern says:

    fail or not! it’s funny!

  23. Matt says:

    It means “listen to your nose” in German.
    LOL Epic Fail

  24. notfromearth7 says:

    Aw…poor dog. But still fail

  25. Pan Panpan says:

    I marked the board. That is why!

  26. Selsa Squirrel says:

    Cuteness win.

  27. onerandomfail says:

    LOLFAIL

  28. ricachu says:

    om nom nom nom

  29. It’s like “Trust your nose”

    I am from germany^^
    look.. the pullover of the guy… The font looks like gay^^

  30. Loopy says:

    The real fail is that the next letter on the guy’s sweatshirt is “Y”.

  31. G-upd says:

    C.G. u fukin nerd
    dudes dun call stuff cute…but aww

  32. Brittany says:

    omg wow that dog is soo cute but very stupid

  33. Nick says:

    Dog poster win

  34. Chronicdoodler says:

    I am a graphic design student and I remember seeing this in a book of creative advertising. They have the scent of the dog food coming through an opaque screen on the poster. So advertising win :)

  35. lets hope the dog didnt run or jump into that wall. otherwise that woulda hurt!


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